Remote Web Strategy & Growth Lead – SEO/CRO

Jane; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Jane is seeking a leader to own the end-to-end strategy for its marketing website. You will shape information architecture, navigation, and page strategy while partnering with Product Marketing, Brand, Content, Design, and Engineering to ensure the story aligns with the product.

You will drive organic visibility and the AI-assisted discovery of Jane, running A/B tests to validate decisions and improve performance. A WordPress CMS background and strong storytelling are essential.

Qualifications

• Proven expertise in web/digital strategy and information architecture.
• Strong ability to analyze data and translate insights into action.
• Experience coordinating with cross-functional teams to align stories with product.

Responsibilities

• Own end-to-end web strategy for Jane's marketing website, including IA, navigation, and page strategy.
• Partner with Product Marketing, Brand, Content, Design, and Engineering to align story with product.
• Drive organic and answer engine presence so practitioners find Jane on Google or via AI assistants.
• Run A/B tests and CRO experiments to validate strategic decisions and improve site performance.

Skills

Web strategy

IA & analytics

SEO/AEO

CMS (WordPress)

Communication/storytelling

Education

Bachelor's degree in Marketing/Communications/related field

Tools

WordPress

Google Analytics/GA4

SEO tools

Job description

Jane is seeking a leader to own the end-to-end strategy for its marketing website. You will shape information architecture, navigation, and page strategy while partnering with Product Marketing, Brand, Content, Design, and Engineering to ensure the story aligns with the product.

You will drive organic visibility and the AI-assisted discovery of Jane, running A/B tests to validate decisions and improve performance. A WordPress CMS background and strong storytelling are essential.