Remote VP, Media Products - Drive Impact

BuddiesHR; United States; Remote; USD 268,000 - 282,000; Full time

Benefits offered by this job

Bonus pay eligibility

Job summary

Circana, a global leader in data and AI solutions, seeks a Vice President, Media Products to own the strategy and evolution of media products. You will connect exposure, consumer behavior, and outcomes across channels, enabling advertisers, agencies, retailers, and partners to enhance performance and demonstrate impact.

You will collaborate with data science and engineering to scale measurement methods, drive go-to-market success, and monitor evolving media landscapes for strategic advantage.

Qualifications

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
• Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
• Experience launching and scaling enterprise data or analytics products.

Responsibilities

• Define the media product strategy, roadmap, and investment priorities.
• Lead the development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering teams to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Represent Circana’s media product vision with senior clients and industry partners.

Skills

Media experience

AdTech/MarTech analytics

Product management

Education

Bachelor’s degree or equivalent experience

Job description

Circana, a global leader in data and AI solutions, seeks a Vice President, Media Products to own the strategy and evolution of media products. You will connect exposure, consumer behavior, and outcomes across channels, enabling advertisers, agencies, retailers, and partners to enhance performance and demonstrate impact.

You will collaborate with data science and engineering to scale measurement methods, drive go-to-market success, and monitor evolving media landscapes for strategic advantage.