Remote UGC Growth Lead: Creator-Driven Crypto Fintech

talentpluto; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Job summary

talentpluto is seeking a UGC Lead to own creator-led growth and translate a complex financial product into intuitive, credible content. You will work with the marketing team to craft programs that raise awareness, trust, and user adoption, while acting autonomously in a fast-moving startup environment.

The role emphasizes strong storytelling and distribution know-how, with a focus on high-ownership, high-autonomy execution and the ability to translate technical concepts for broad audiences.

Qualifications

• Experience in UGC or creator partnerships.
• Ability to simplify complex financial concepts.
• Strong storytelling and cross-functional collaboration skills.
• Comfort working independently in a fast-moving startup.

Responsibilities

• Own and scale the company's UGC and creator strategy.
• Develop content programs that increase awareness, trust, and adoption.
• Partner with creators, online communities, and internal stakeholders to expand reach.
• Help communicate complex financial concepts in a simple, engaging way.
• Work cross-functionally with the marketing team on messaging, launches, and campaigns.
• Test and refine content formats, distribution approaches, and creator partnerships.
• Build repeatable systems for creator-led growth and user education.

Skills

UGC strategy

Creator partnerships

Content-led growth

Storytelling

Independent work

Job description

talentpluto is seeking a UGC Lead to own creator-led growth and translate a complex financial product into intuitive, credible content. You will work with the marketing team to craft programs that raise awareness, trust, and user adoption, while acting autonomously in a fast-moving startup environment.

The role emphasizes strong storytelling and distribution know-how, with a focus on high-ownership, high-autonomy execution and the ability to translate technical concepts for broad audiences.