Remote Traffic & UA Team Lead PPC & Affiliate

Ali Aydi; United States; À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Fully Remote

Unlimited PTO

Computer Upgrade Budget: Up to $1,600

Workspace Upgrade Program: Up to $800

Monthly Coworking Allowance: $200

Owl Shine Program

Résumé du poste

ScholarshipOwl is seeking an analytical, hands-on Traffic (User Acquisition) Team Lead to own scaling across PPC and Affiliate channels. You will manage and coach a dedicated team of PPC and Affiliate Managers while staying hands-on with campaign mechanics, tracking architecture, and partner economics.

The role focuses on profitability, scalability, and predictability of multi-channel traffic, with deep dives into funnel economics, attribution, and fraud mitigation, while mentoring a high-output

Qualifications

• 3+ years of professional performance marketing / user acquisition experience, with at least 1+ year in a hands-on PPC role, 1+ year in hands-on affiliate management, and 1+ year managing or leading a growth/traffic team.
• Proven ability to balance strategic leadership, team communication, and coaching with direct execution—pulling reports, analyzing campaign mechanics, and troubleshooting ad accounts alongside your team.
• Demonstrated track record managing meaningful acquisition budgets and making disciplined, performance-based capital allocation decisions.
• Strong working knowledge of PPC campaign management, keyword bidding, creative testing, and paid media optimization.
• Deep understanding of partner economics, how to structure commercially attractive deals, and broad awareness of major players and developments across the UA ecosystem.

Responsabilités

• Mentor the Affiliate and PPC team while setting clear KPIs, testing roadmaps, and accountability standards.
• Conduct structured performance reviews with each team member and ensure clear ownership of priorities and deliverables.
• Update adjacent team leads and stakeholders on performance, risks, opportunities, and projection changes.
• Manage and dynamically allocate multi-channel acquisition budgets across PPC and Affiliate networks based on CAC, ROAS, and LTV.
• Guide daily execution from PPC bidding and creative testing to negotiating high-leverage affiliate deals and scaling new traffic sources.
• Own the math behind customer acquisition, monitor full-funnel conversion rates, payback periods, and deliver weekly forecasts.
• Maintain attribution accuracy across GA4, Mixpanel, TUNE, etc., and eliminate click fraud, bot traffic, and budget waste.

Connaissances

Performance marketing

User acquisition

PPC

Affiliate marketing

Team leadership

Budget management

Analytics

Data analysis

Formation

Bachelor's degree in Marketing / Business

Outils

GA4

Mixpanel

TUNE

Affise

Everflow

SQL

Description du poste

ScholarshipOwl is seeking an analytical, hands-on Traffic (User Acquisition) Team Lead to own scaling across PPC and Affiliate channels. You will manage and coach a dedicated team of PPC and Affiliate Managers while staying hands-on with campaign mechanics, tracking architecture, and partner economics.

The role focuses on profitability, scalability, and predictability of multi-channel traffic, with deep dives into funnel economics, attribution, and fraud mitigation, while mentoring a high-output