Remote Trade Show & Internal Communications Lead

USALCO; Baltimore (MD); Remote; USD 65,000 - 110,000; Full time

Job summary

Usalco, headquartered in Baltimore, seeks a Marketing Events Lead to own our trade show and event calendar, manage end-to-end logistics, and drive internal communications. You will collaborate with Sales, Technical Services, Product, HR, and Operations, reporting to the VP of Marketing, and you will coordinate cross-functional teams across North America.

You will plan customer and partner events, oversee booth assets, and ensure leads are captured and nurtured in Salesforce, with a focus on ROI

Qualifications

• Experience planning and executing multiple trade shows and events.
• Excellent writing and editing for internal communications.
• Familiarity with Salesforce or CRM for lead capture and tracking.
• Proven ability to manage budgets and vendor contracts.

Responsibilities

• Own the trade show calendar and decide which events to attend or sponsor.
• Handle end-to-end event logistics: registration, booth space, shipping, hotel blocks, staffing.
• Oversee booth assets, graphics, inventory, and vendor relationships.
• Coordinate with Sales, Marketing, HR, and Operations to align objectives and staffing.
• Plan pre-show outreach, onsite materials, giveaways, and post-show follow-ups.
• Capture leads at shows and ensure quick Salesforce entry for follow-up.
• Track event spend against budgets and manage POs and invoices.
• Produce post-show ROI reports and recommendations.
• Plan customer and partner events such as training sessions.

Skills

Event management

Written communications

CRM lead capture (Salesforce)

Project management

Organization

Remote work adaptability

Education

Bachelor's degree in marketing, communications, event management, or related field

Tools

Salesforce

Canva

Adobe Creative Cloud

Microsoft 365

Job description

Usalco, headquartered in Baltimore, seeks a Marketing Events Lead to own our trade show and event calendar, manage end-to-end logistics, and drive internal communications. You will collaborate with Sales, Technical Services, Product, HR, and Operations, reporting to the VP of Marketing, and you will coordinate cross-functional teams across North America.

You will plan customer and partner events, oversee booth assets, and ensure leads are captured and nurtured in Salesforce, with a focus on ROI