Remote Tech Marketing Architect

John Deere GmbH & Co. KG; Illinois; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

401K benefits

Healthcare benefits

Adoption assistance

Tuition assistance

Fitness subsidies

Employee Assistance Programs

Job summary

John Deere is seeking a Tech Marketing Architect to lead technology marketing strategy and audience frameworks that drive customer relevance and adoption. You will translate insights into compelling value propositions and collaborate across product marketing, insights, and regional teams to align positioning and execution.

The role emphasizes scalable playbooks, governance, and impactful messaging for portfolio marketing across regions, with remote work eligibility in the US.

Qualifications

• Strategic marketing, product marketing, commercialization, or technology adoption experience in a complex business environment.
• Proven ability to develop customer segmentation, value propositions, positioning, messaging frameworks, and go-to-market strategies.
• Strong executive communication skills and ability to align teams around recommendations.

Responsibilities

• Lead the development of technology marketing strategy, message architecture, and audience frameworks that improve customer relevance, solution adoption, and business impact.
• Translate customer insights, market trends, adoption barriers, and business priorities into clear value propositions, messaging guidance, and go-to-market recommendations.
• Partner across product marketing, customer insights, market intelligence, product management, and regional marketing teams to align technology positioning and execution.
• Develop scalable playbooks, tools, and processes for consistent, customer-centered technology marketing across portfolios, segments, and regions.
• Support portfolio and bundled solution marketing strategies that communicate the value of integrated technology offerings and customer outcomes.
• Benchmark external technology marketing best practices and apply relevant approaches to strengthen marketing maturity and competitive positioning.
• Influence cross-functional stakeholders through strategic recommendations and executive-ready communication.

Skills

Strategic marketing

Product marketing

Commercialization

Technology adoption

Cross-functional leadership

Executive communication

Education

Bachelor's degree in Marketing or related field

Advanced degree or certification in marketing strategy

Job description

John Deere is seeking a Tech Marketing Architect to lead technology marketing strategy and audience frameworks that drive customer relevance and adoption. You will translate insights into compelling value propositions and collaborate across product marketing, insights, and regional teams to align positioning and execution.

The role emphasizes scalable playbooks, governance, and impactful messaging for portfolio marketing across regions, with remote work eligibility in the US.