Tech Marketing Architect

John Deere GmbH & Co. KG; Illinois; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

401K benefits

Healthcare benefits

Adoption assistance

Tuition assistance

Fitness subsidies

Employee Assistance Programs

Job summary

John Deere is seeking a Tech Marketing Architect to lead technology marketing strategy and audience frameworks that drive customer relevance and adoption. You will translate insights into compelling value propositions and collaborate across product marketing, insights, and regional teams to align positioning and execution.

The role emphasizes scalable playbooks, governance, and impactful messaging for portfolio marketing across regions, with remote work eligibility in the US.

Qualifications

• Strategic marketing, product marketing, commercialization, or technology adoption experience in a complex business environment.
• Proven ability to develop customer segmentation, value propositions, positioning, messaging frameworks, and go-to-market strategies.
• Strong executive communication skills and ability to align teams around recommendations.

Responsibilities

• Lead the development of technology marketing strategy, message architecture, and audience frameworks that improve customer relevance, solution adoption, and business impact.
• Translate customer insights, market trends, adoption barriers, and business priorities into clear value propositions, messaging guidance, and go-to-market recommendations.
• Partner across product marketing, customer insights, market intelligence, product management, and regional marketing teams to align technology positioning and execution.
• Develop scalable playbooks, tools, and processes for consistent, customer-centered technology marketing across portfolios, segments, and regions.
• Support portfolio and bundled solution marketing strategies that communicate the value of integrated technology offerings and customer outcomes.
• Benchmark external technology marketing best practices and apply relevant approaches to strengthen marketing maturity and competitive positioning.
• Influence cross-functional stakeholders through strategic recommendations and executive-ready communication.

Skills

Strategic marketing

Product marketing

Commercialization

Technology adoption

Cross-functional leadership

Executive communication

Education

Bachelor's degree in Marketing or related field

Advanced degree or certification in marketing strategy

Job description

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There are over 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we're all about at John Deere. And it's why we're investing in our people and our technology like never before! Here the world's brightest minds are tackling the world's biggest challenges. If you believe one person can make the world a better place, we'll put you to work. RIGHT NOW.

John Deere is an equal opportunity employer, including disabled & veterans.

Primary Location: United States (US)- Illinois
Function: Marketing and Sales (CA)
Title: Tech Marketing Architect-123581
Onsite/Remote:Remote Position

This position is eligible for remote work at the present time. The arrangement may be delayed for training or other job acclimation purposes and remains subject to change.

Your Responsibilities

As a Tech Marketing Architect for JD Tech Commercializationyou will:

• Lead the development of technology marketing strategy, message architecture, and audience frameworks that improve customer relevance, solution adoption, and business impact.
• Translate customer insights, market trends, adoption barriers, and business priorities into clear value propositions, messaging guidance, and go-to-market recommendations.
• Partner across product marketing, customer insights, market intelligence, product management, and regional marketing teams to align technology positioning and execution.
• Develop scalable playbooks, tools, and processes that enable consistent, customer-centered technology marketing across portfolios, segments, and regions.
• Support portfolio and bundled solution marketing strategies that communicate the value of integrated technology offerings and customer outcomes.
• Benchmark external technology marketing best practices and apply relevant approaches to strengthen marketing maturity and competitive positioning.
• Influence cross-functional stakeholders through strategic recommendations, executive-ready communication, and practical frameworks that drive alignment and action.

VISA Sponsorship is NOT available for this position.

This position is eligible for remote work at the present time (although you still must be based in the US); however preference is for a candidate who is able to work out of a John Deere US facility.

What Skills You Need

• Strategic marketing, product marketing, commercialization, or technology adoption experience in a complex business environment.
• Proven ability to develop customer segmentation, value propositions, positioning, messaging frameworks, and go-to-market strategies.
• Strong customer insight orientation, with the ability to translate research, market intelligence, and business priorities into always-on marketing strategy.
• Experience leading cross-functional initiatives and influencing stakeholders across product, marketing, sales, insights, and regional teams.
• Strong executive communication skills, including the ability to simplify complex topics and align teams around clear recommendations.

What Makes You Stand Out

• Ability to create scalable playbooks, tools, processes, and governance models that improve consistency and execution.
• Experience working with agencies, consultants, research partners, or external strategic partners.
• Demonstrated curiosity for external best practices, emerging marketing trends, and technology-driven customer engagement models.
• Knowledge of agriculture, precision technology, or specialized B2B markets with complex customer needs and channel dynamics.

Education

• Bachelor’s degree in Marketing, Business, Communications, Agricultural Business, Engineering, Technology, or related field;
• Advanced degree or certification in marketing strategy, product marketing, customer insights, segmentation, or go-to-market strategy preferred.

What You’ll Get

At John Deere, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. Here, you’ll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. Additionally, we offer a comprehensive reward package to help you get started on your new career path, including:

• Highly competitive base pay
• Savings & Retirement benefits (401K and Defined Contribution)
• Healthcare benefits with a generous company contribution in the Health Savings Account
• Adoption assistance
• Employee Assistance Programs
• Tuition assistance
• Fitness subsidies and on-site gyms at specific Deere locations
• Charitable contribution match
• Employee Purchase Plan & numerous discount programs for personal use

Must be 18 years of age or older to apply

The information contained herein is not intended to be an exhaustive list of all responsibilities and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines.

The terms of the applicable benefit plans, and all company actions administering or interpreting these plans, continue to control. Deere & Company reserves the right to suspend, amend, modify, or terminate the Plan(s) in any manner at any time, including the right to modify or eliminate any cost-sharing between the company and participants. Changes, which can be made at any time, are made by action of the company’s board of directors, or to the extent authorized by resolution of its board of directors, or by the Deere & Company Compensation Committee. In the event of a conflict between the language of the official Plan Documents and this document, the language of the official Plan Documents will control.

The John Deere Health Benefit Plans for Salaried Employees and The John Deere Benefit Plan for Wage Employees comply with applicable Federal civil rights laws and do not discriminate on the basis of race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a protected veteran, or status as a qualified individual with disability.

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