Remote Tax Marketing Director for Growth & Strategy

Pathward, National Association; United States; Hybrid; USD 104,000 - 174,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement benefits

Life insurance

Disability benefits

Paid time off

Job summary

Pathward, a hybrid, remote-office company, seeks a Senior Marketing Leader for the Tax business within the Customer Journey group. You will own the vision and execution of marketing, leading a multidisciplinary team to drive demand, customer experiences, and growth across B2B and B2B2C audiences.

You will manage budgets, partnerships, and technology tools including Marketo and Salesforce, shaping annual plans and campaigns such as digital programs, webinars, events, and educational content,

Qualifications

• Bachelor's degree or equivalent education and work experience in marketing or related field.
• Advanced degree or relevant marketing, automation, CRM, digital, or project management certification is a plus.
• 8+ years of progressively responsible marketing experience with a bachelor's degree or equivalent education and work experience.
• Experience owning a marketing function with strategy, leadership, budget, technology, and results.

Responsibilities

• Owns Tax Marketing strategy, priorities, budget, technology roadmap, and team performance.
• Partners with Tax and Sales leadership to develop campaigns that generate demand.
• Develops seasonal and annual marketing plans, including digital campaigns and events.
• Sets creative direction for Tax Marketing and ensures brand alignment and regulatory compliance.
• Leads a multidisciplinary team for campaign strategy, marketing automation, and content production.
• Directs how marketing resources align with sales priorities and ROI.
• Manages annual Tax Marketing budget and technology needs.

Skills

Marketing Leadership

People Leadership

Budget Management

Marketing Automation

CRM (Salesforce)

Adobe Marketo

Adobe Workfront

Adobe Creative Cloud

B2B / B2B2C Marketing

Data Analytics

Education

Bachelor's degree or equivalent in marketing/related field

Advanced degree or relevant certification

Tools

Adobe Marketo

Salesforce

Adobe Workfront

Adobe Creative Cloud

Job description

Pathward, a hybrid, remote-office company, seeks a Senior Marketing Leader for the Tax business within the Customer Journey group. You will own the vision and execution of marketing, leading a multidisciplinary team to drive demand, customer experiences, and growth across B2B and B2B2C audiences.

You will manage budgets, partnerships, and technology tools including Marketo and Salesforce, shaping annual plans and campaigns such as digital programs, webinars, events, and educational content,