Tax Marketing Director, Growth & Strategy

Pathward; Sioux Falls (SD); Hybrid; USD 104,000 - 174,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement benefits

Life insurance

Disability benefits

Paid time off

Job summary

Pathward is seeking a senior Marketing leader for the Tax business within Customer Journey. You will own vision, strategy, budget, and execution of integrated marketing across B2B and B2B2C audiences, partnering with Tax and Sales leaders to drive demand and customer experiences.

You will lead a multidisciplinary team, manage campaigns, webinars, content, events, and technology, and ensure alignment with brand standards and regulatory requirements.

Qualifications

• Bachelor’s degree or equivalent education and work experience in marketing, communications, business, digital marketing, or a related field.
• Advanced degree or relevant marketing, automation, CRM, digital, or project management certification is a plus.
• 8+ years of progressively responsible marketing experience with a bachelor’s degree or equivalent education and work experience.
• Experience owning a marketing function or substantial business portfolio, including strategy, people leadership, budget, technology, and business results.
• Experience leading integrated B2B, D2C, or B2B2C marketing across digital, email, web, webinars, events, content, and sales-supported channels.

Responsibilities

• Owns the Tax Marketing function, including its strategy, priorities, operating plan, budget, technology roadmap, team performance, and business results.
• Partners with Tax and Sales leadership to develop campaigns, customer experiences, and sales-support strategies that generate demand and support business objectives.
• Develops and leads seasonal and annual marketing plans, including digital campaigns, webinars, educational content, sponsorships, events, and other programs.
• Establishes the creative and content direction for Tax Marketing and ensures programs are consistent with brand standards, audience needs, and applicable regulatory requirements.
• Leads, coaches, and develops a multidisciplinary team responsible for campaign strategy and deployment, marketing automation, creative production, digital content, project management, and event execution.
• Serves as the senior marketing advisor to Tax leadership and directs how marketing resources, channels, and investments support business and sales priorities.
• Develops, proposes, and manages the annual Tax Marketing budget based on business objectives, campaign plans, technology needs, events, partnerships, external resources, and expected returns.
• Leads Tax Marketing technology strategy and capability roadmap, including Adobe Marketo, Adobe Workfront, Salesforce, Adobe Creative Cloud, websites, and supporting data and integration needs.
• Ensures marketing platforms support effective campaign management, customer segmentation, lead handling, project delivery, performance measurement, and scalable operations.
• Owns the plan to mature use of the marketing technology stack, increase adoption of existing platform features, and maximize business value from current technology investments.
• Identifies opportunities to improve data quality, increase automation, reduce manual work, and connect marketing activity with sales follow-up and business outcomes.
• Allocates approved funding, monitors forecasts and spending, evaluates return on investment, and presents funding priorities and tradeoffs to leadership.
• Communicates marketing plans, results, investment needs, risks, and recommendations to Tax leadership.
• Other duties as assigned.

Skills

Strategic Leadership

People Leadership

Integrated Campaign

Marketing Technology

Budget Management

Sales Partnership

Education

Bachelor’s degree or equivalent

Tools

Adobe Marketo

Adobe Workfront

Salesforce

Adobe Creative Cloud

Job description

Pathward is seeking a senior Marketing leader for the Tax business within Customer Journey. You will own vision, strategy, budget, and execution of integrated marketing across B2B and B2B2C audiences, partnering with Tax and Sales leaders to drive demand and customer experiences.

You will lead a multidisciplinary team, manage campaigns, webinars, content, events, and technology, and ensure alignment with brand standards and regulatory requirements.