Senior Tax Marketing Leader — Strategy, Growth & Tech

Remote; San Francisco (CA); Hybrid; USD 104,000 - 174,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement benefits

Life insurance

Disability benefits

Paid time off

Job summary

Pathward is seeking a results-driven Senior Marketing leader to own the Tax Marketing strategy within the Customer Journey group. You will align with Tax leadership to deliver campaigns, customer experiences, and growth initiatives across B2B and B2B2C audiences.

You will lead a diverse team, manage budgets, and drive technology-enabled programs using Marketo, Salesforce, and Creative Cloud while ensuring regulatory compliance and brand alignment.

Qualifications

• Experience owning a marketing function with strategy, people leadership, budget, and results.
• Experience leading integrated B2B, D2C, or B2B2C marketing across channels.
• Experience with marketing tech like Marketo, Salesforce, and Creative Cloud is preferred.

Responsibilities

• Owns Tax Marketing strategy, budget, and team performance.
• Develops seasonal and annual marketing plans and campaigns.
• Leads multi-disciplinary team in campaign deployment and events.
• Partners with Tax and Sales to generate demand.
• Reports on ROI and investment priorities.

Skills

Strategic leadership

People leadership

Business partnership

Campaign management

MarTech & data fluency

Vendor management

Creative direction

Communication skills

Education

Bachelor's degree

Advanced degree or certification (plus)

Tools

Adobe Marketo

Adobe Workfront

Salesforce

Adobe Creative Cloud

Job description

Pathward is seeking a results-driven Senior Marketing leader to own the Tax Marketing strategy within the Customer Journey group. You will align with Tax leadership to deliver campaigns, customer experiences, and growth initiatives across B2B and B2B2C audiences.

You will lead a diverse team, manage budgets, and drive technology-enabled programs using Marketo, Salesforce, and Creative Cloud while ensuring regulatory compliance and brand alignment.