Director, Tax Marketing & Growth Strategy

Pathward; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Pathward is seeking a strategic Tax Marketing Leader to own the function including strategy, priorities, operating plan, and budget.

You will partner with Tax and Sales leadership to develop campaigns, customer experiences, and sales-support strategies that generate demand and drive business results. You will lead and coach a multidisciplinary team covering campaign strategy, marketing automation, creative production, digital content, project management, and events.

Responsibilities

• Owns the Tax Marketing function, including strategy, priorities, operating plan, budget, technology roadmap, team performance, and business results.
• Partners with Tax and Sales leadership to develop campaigns, customer experiences, and sales-support strategies that generate demand and support business objectives.
• Leads and coaches a multidisciplinary team responsible for campaign strategy, marketing automation, creative production, digital content, project management, and event execution.

Job description

Pathward is seeking a strategic Tax Marketing Leader to own the function including strategy, priorities, operating plan, and budget.

You will partner with Tax and Sales leadership to develop campaigns, customer experiences, and sales-support strategies that generate demand and drive business results. You will lead and coach a multidisciplinary team covering campaign strategy, marketing automation, creative production, digital content, project management, and events.