Remote Storytelling & Content Strategy Lead

Canonical Ltd.; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Learning budget

Annual compensation review

Recognition rewards

Annual holiday leave

Parental Leave

Employee Assistance Program

Sprints travel opportunities

Job summary

Canonical Ltd. is seeking an outstanding storytelling and narrative development lead to steer our content marketing.

You will shape brand narratives, coach teams, and ensure content quality aligns with business goals, SEO, and product messaging. In this home-based role within the EMEA region, you will manage a content calendar, collaborate with web and growth engineering, and drive KPI-based improvements across channels.

Qualifications

• 5+ years in content or related roles, 2+ years in a manager or team lead role.
• Proven ability to create authoritative and engaging content; portfolio required.
• Applied knowledge of GEO and SEO, with experience using SEO-driven content calendars.
• Excellent project management and interpersonal skills for efficient content production.
• Bachelor's degree in marketing, communications or a related discipline.
• Passionate about technology and open source; problem solver; detail oriented.

Responsibilities

• Develop and execute a content strategy aligned with business goals, SEO and brand.
• Manage content calendar end to end with clear processes to reduce friction.
• Ensure content quality, consistency and brand alignment across outputs.
• Collaborate with web and growth engineering teams to optimize content for search/AI.
• Lead quarterly content planning with content specialists, product management and marketing.
• Monitor KPIs and use analytics to identify opportunities for improvement.
• Align messaging for integrated campaigns across channels with marketing, product and brand teams.

Skills

Storytelling

Narrative development

Leadership

Team development

Cross-functional collaboration

Project management

Metrics-driven

Analytics

Education

Bachelor's degree in marketing, communications or a relevant discipline

Tools

SEO tools

Job description

Canonical Ltd. is seeking an outstanding storytelling and narrative development lead to steer our content marketing.

You will shape brand narratives, coach teams, and ensure content quality aligns with business goals, SEO, and product messaging. In this home-based role within the EMEA region, you will manage a content calendar, collaborate with web and growth engineering, and drive KPI-based improvements across channels.