Storytelling and narrative lead

Canonical; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Canonical is seeking a content leader to own storytelling and narrative strategy across marketing outputs. You will shape content that aligns with business goals and brand positioning, and drive messaging that resonates with technical audiences.

You will develop and execute a data-driven content plan, manage calendars, and ensure quality, consistency, and SEO alignment across articles, guides, and campaigns.

Qualifications

• 5+ years in content or related roles, with 2+ years in a leadership position.
• Portfolio of written work required.
• Applied knowledge of GEO and SEO and relevant tools.
• Excellent project management and interpersonal skills with efficient content production processes.

Responsibilities

• Develop and execute content strategy aligned with business goals, SEO, and brand
• Manage the content calendar end to end with clear processes
• Ensure content quality, consistency and brand alignment across outputs
• Collaborate with web and growth engineering to optimize content for search and AI
• Oversee quarterly content planning with product management and marketing teams
• Monitor KPIs and use analytics to identify improvement opportunities

Skills

Content strategy

SEO

Project management

Leadership

Education

Bachelor's degree in marketing/communications

Job description

About the role

Canonical is a leading open source software and operating systems provider with a global distributed workforce. This role owns developing and executing our storytelling and narrative strategy for content marketing, ensuring alignment with business goals and brand positioning.

What you'll do

• Develop and execute a content strategy aligned with business goals, SEO, and brand
• Manage the content calendar end to end with clear processes
• Ensure content quality, consistency and brand alignment across outputs
• Collaborate with web and growth engineering to optimize content for search and AI
• Oversee quarterly content planning with product management and marketing teams
• Monitor KPIs and use analytics to identify improvement opportunities

What they're looking for

• At least 5 years in content or related roles, with 2+ years in a leadership position
• Proven ability to create authoritative and engaging content
• Portfolio of written work required
• Applied knowledge of GEO and SEO and relevant tools
• Excellent project management and interpersonal skills with efficient content production processes
• Bachelor's degree in marketing, communications or related field

For applicants in Nigeria

• The listing specifies a home based role in the EMEA region; Nigeria is not excluded by the listing, but exact eligibility is not stated. Confirm before interviewing.
• Timezone expectations are not explicitly stated; confirm during interview
• The listing does not specify contractor vs employee status; confirm during interview
• Pay currency or range is not stated; base pay depends on location and experience as noted