Remote Sponsorship Growth Lead

ConnectWise; Florida; Hybrid; USD 60,000 - 90,000; Full time

Job summary

ConnectWise is seeking a Sponsorship Sales Specialist to drive sponsorship revenue by identifying, developing, and closing new and existing partnership opportunities across events and programs. This role builds strong relationships with prospective and current sponsors, understands their business and marketing objectives, and recommends sponsorship opportunities that deliver measurable value.

The position requires managing the full sponsorship sales cycle, collaborating with event, marketing,

Qualifications

• 2+ years in sales, sponsorships, partnerships, events, or related client-facing roles.
• Proven ability to prospect, build relationships, and move opportunities through a sales pipeline.
• Strong written and verbal communication skills.
• Comfortable conducting discovery calls, presenting solutions, negotiating, and asking for the business.
• Highly organized with the ability to manage multiple sponsors, opportunities, deadlines, and events simultaneously.
• Experience working with CRM and sales pipeline tools.
• Ability to collaborate across sales, marketing, event operations, and leadership teams.
• Event, technology, channel, SaaS, or B2B industry experience is a plus.

Responsibilities

• Prospect and develop new sponsorship opportunities through outbound outreach, referrals, networking, and industry research.
• Manage the full sponsorship sales cycle, from initial outreach and discovery through proposal, negotiation, contracting, and close.
• Build relationships with existing sponsors to drive renewals, upsells, and expanded participation.
• Conduct discovery conversations to understand sponsor goals around lead generation, brand awareness, thought leadership, customer engagement, and business development.
• Recommend sponsorship packages, exhibit opportunities, speaking engagements, workshops, hospitality experiences, and event add-ons based on sponsor objectives.
• Maintain an accurate sponsorship pipeline, opportunities, activities, and forecasts within the company’s CRM.
• Partner with event, marketing, operations, and customer-facing teams to ensure sponsor commitments are properly communicated and executed.
• Clearly communicate sponsorship benefits, deadlines, deliverables, registration requirements, and event policies.
• Track progress against individual and team revenue and pipeline goals.
• Research new industries and organizations that could expand the sponsorship ecosystem beyond traditional partners.
• Support sponsor retention by helping partners understand how to maximize their event participation and ROI.

Skills

Sponsorship sales

Prospecting

CRM

Lead generation

Negotiation

Relationship building

Sales pipeline management

Communication

Tools

CRM tools

Job description

ConnectWise is seeking a Sponsorship Sales Specialist to drive sponsorship revenue by identifying, developing, and closing new and existing partnership opportunities across events and programs. This role builds strong relationships with prospective and current sponsors, understands their business and marketing objectives, and recommends sponsorship opportunities that deliver measurable value.

The position requires managing the full sponsorship sales cycle, collaborating with event, marketing,