Remote Beauty Brand: Content & Community Lead

Breakmark; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

Breakmark is seeking a fully remote Social & Community Manager to lead brand voice and community growth across TikTok and Meta. You’ll own direct engagement, respond to followers, and fuel authentic conversations that turn fans into advocates.

Bring 2–4+ years in beauty or lifestyle brands, deep North American culture fluency, and a knack for crafting witty, on-brand copy. Work from a fully remote US-based team with flexible collaboration.

Qualifications

• Social & Community Experience: 2–4+ years managing social media channels and interactive communities for an active consumer, lifestyle, or beauty brand.
• Cultural Fluency: Deep familiarity with North American beauty culture, internet humor, TikTok trends, and organic engagement mechanics.
• Creative Content Skills: Comfort capturing and editing native short‑form video (TikTok, Instagram Reels, CapCut) on mobile or desktop.
• Voice & Tone Adaptability: Exceptional written English; witty, warm copy matching our brand persona.
• Self‑Directed Operator: Proactive, initiates community conversations and content.
• Schedule Alignment: Full‑time commitment aligned with US Eastern hours.
• Experience in beauty, nail care, skincare, or wellness, especially DTC brands.
• Hands‑on creator seeding or micro‑influencer programs
• Experience with TikTok Shop content or affiliate creators
• Familiarity with social listening tools and AI content workflows
• Remote, LATAM-based | Contractor | US Eastern hours

Responsibilities

• Manage day‑to‑day engagement across TikTok and Meta; respond to comments and DMs.
• Join organic cultural conversations with a playful, authentic brand tone.
• Spot emerging beauty and skincare trends; pitch content ideas.
• Produce native, mobile‑first short‑form video and UGC clips.
• Identify and seed products to micro‑creators and influencers to maintain a steady pipeline of content.
• Share community feedback, viral hooks, and standout comments with Growth and Design teams to inspire ads and emails.
• Elevate product questions and order issues to operations or leadership when needed.

Skills

Social & Community Experience

Cultural Fluency

Creative Content Skills

Voice & Tone Adaptability

Self-Directed Operator

Schedule Alignment

TikTok/UGC familiarity

Tools

CapCut

AI content tools

Job description

Breakmark is seeking a fully remote Social & Community Manager to lead brand voice and community growth across TikTok and Meta. You’ll own direct engagement, respond to followers, and fuel authentic conversations that turn fans into advocates.

Bring 2–4+ years in beauty or lifestyle brands, deep North American culture fluency, and a knack for crafting witty, on-brand copy. Work from a fully remote US-based team with flexible collaboration.