Remote Social Media & Growth Manager

CLOC Spirits ApS; United States; Remote; CAD 110,000 - 137,000; Full time

Benefits offered by this job

401(k) plan

Bonus eligibility up to 10% of base

Remote-friendly (US-based)

Job summary

CLOC invites a Social Media Manager to own and grow its social presence across LinkedIn, Instagram, Facebook, and TikTok, with LinkedIn as the primary channel. You will plan the annual strategy, build content calendars, publish posts and short-form video, and oversee paid campaigns that drive event registrations, enrollments, and member growth.

This role collaborates with Events, Learning & Engagement, and Membership teams; travel for onsite coverage is possible for major events.

Qualifications

• At least four years of social media experience, including two or more managing for a brand or organization.
• Experience running paid social campaigns on LinkedIn and Meta.
• Experience producing short-form video.
• Working knowledge of LinkedIn, Meta, and Google Analytics.
• Experience with marketing enablement software like HubSpot.
• Association experience is a plus; legal industry experience is not required.

Responsibilities

• Own and execute CLOC's annual social media plan with goals for follower growth, reach, and conversions.
• Define the role of each channel and adjust the mix based on performance.
• Grow LinkedIn following and test formats on Instagram, Facebook, and TikTok.
• Identify new audiences in legal operations and related fields.
• Run advocacy programs that help members, volunteers, speakers, and staff share content.
• Plan and manage the social content calendar across events, education programs, research, and membership.
• Write posts in brand voice and produce short-form video, carousels, and graphics.
• Turn reports, blog posts, session recordings, and event moments into social content.
• Lead onsite social coverage at annual conference and major events (some travel).
• Plan and manage paid campaigns to drive registrations, enrollments, and membership.
• Manage paid social budgets and track cost per registration/lead.
• Test audiences, creatives, and messaging; optimize spend.
• Coordinate campaign timing with event marketing.
• Oversee responses to comments, mentions, and DMs.
• Monitor conversations about CLOC and peer organizations.
• Spot trends and plan content around them.
• Set response guidelines and escalate issues to leadership.
• Define social KPIs and track reach, growth, engagement, clicks, conversions.
• Connect social activity to registrations, enrollments, and membership using tracking and CRM data.
• Build monthly dashboards and share with Marketing leadership.
• Provide social metrics for monthly Board reporting.
• Benchmark CLOC against peers.

Skills

Audience growth

LinkedIn growth

Paid social campaigns

Short-form video

Analytics

HubSpot

Contractor management

Tools

LinkedIn

Meta Ads

Google Analytics

HubSpot

Job description

CLOC invites a Social Media Manager to own and grow its social presence across LinkedIn, Instagram, Facebook, and TikTok, with LinkedIn as the primary channel. You will plan the annual strategy, build content calendars, publish posts and short-form video, and oversee paid campaigns that drive event registrations, enrollments, and member growth.

This role collaborates with Events, Learning & Engagement, and Membership teams; travel for onsite coverage is possible for major events.