Remote Social Engagement Strategist

NEPSE Trading

Northern (KY)

Hybrid

USD 75,000 - 85,000

Full time

14 days+

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Job summary

American Red Cross is seeking a Social Engagement Specialist to develop social-first content and drive engagement across channels. The role is fully remote and requires storytelling, data-driven decisions, and collaboration with multiple teams.

You will manage social programs for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, crafting platform-specific strategies for TikTok, Instagram, Threads, X, Facebook, and

Qualifications

Bachelor’s degree in communications, journalism, marketing or related field.
Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing and/or corporate-related public relations and digital content creation.
Excellent writing and editing skills, and familiarity with AP style.
Strong critical thinking and strategic planning skills to create engaging, audience-centered content.
Proven track record of producing compelling social content and strategizing around platforms including TikTok, Instagram, Threads, X, Facebook, and LinkedIn.
Experience using social media management platforms like Sprout Social.
Proficiency in using data to inform content strategy and analyze performance.
Understanding of SEO principles for content discoverability.
Commitment to the Red Cross mission.
Ability to collaborate with diverse teams and manage volunteers.
Ability to multi-task and meet deadlines in a fast-paced environment.
Flexibility for irregular or extended hours, especially during disasters.
Combination of education and general experience satisfying minimum years.

Responsibilities

Create innovative, social-first content for the national American Red Cross social media channels, developing platform-specific strategies that drive engagement, audience growth, and brand relevance.
Develop compelling, people-centered storytelling that brings the American Red Cross mission to life, increases audience awareness, and inspires action.
Serve as the primary social media point of contact for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, helping these teams translate initiatives and business goals into engaging social-first content.
Work with the Social Engagement team and stakeholders across the organization to execute social media strategies for national campaigns.
Measure and evaluate social media performance, utilizing data and audience insights to inform content strategy, communicate results to stakeholders, and drive buy-in.
Manage social engagement projects, coordinating deliverables in a timely manner.
Serve as a social media subject matter expert, providing training, technical guidance and strategic counsel to regional communicators and stakeholders.