Social Engagement Specialist (work from home)

NEPSE Trading; Northern (KY); Hybrid; USD 75,000 - 85,000; Full time

Job summary

American Red Cross is seeking a Social Engagement Specialist to develop social-first content and drive engagement across channels. The role is fully remote and requires storytelling, data-driven decisions, and collaboration with multiple teams.

You will manage social programs for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, crafting platform-specific strategies for TikTok, Instagram, Threads, X, Facebook, and

Qualifications

• Bachelor’s degree in communications, journalism, marketing or related field.
• Minimum of 5 years of related experience, including social media management, editorial production, communications, marketing and/or corporate-related public relations and digital content creation.
• Excellent writing and editing skills, and familiarity with AP style.
• Strong critical thinking and strategic planning skills to create engaging, audience-centered content.
• Proven track record of producing compelling social content and strategizing around platforms including TikTok, Instagram, Threads, X, Facebook, and LinkedIn.
• Experience using social media management platforms like Sprout Social.
• Proficiency in using data to inform content strategy and analyze performance.
• Understanding of SEO principles for content discoverability.
• Commitment to the Red Cross mission.
• Ability to collaborate with diverse teams and manage volunteers.
• Ability to multi-task and meet deadlines in a fast-paced environment.
• Flexibility for irregular or extended hours, especially during disasters.
• Combination of education and general experience satisfying minimum years.

Responsibilities

• Create innovative, social-first content for the national American Red Cross social media channels, developing platform-specific strategies that drive engagement, audience growth, and brand relevance.
• Develop compelling, people-centered storytelling that brings the American Red Cross mission to life, increases audience awareness, and inspires action.
• Serve as the primary social media point of contact for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, helping these teams translate initiatives and business goals into engaging social-first content.
• Work with the Social Engagement team and stakeholders across the organization to execute social media strategies for national campaigns.
• Measure and evaluate social media performance, utilizing data and audience insights to inform content strategy, communicate results to stakeholders, and drive buy-in.
• Manage social engagement projects, coordinating deliverables in a timely manner.
• Serve as a social media subject matter expert, providing training, technical guidance and strategic counsel to regional communicators and stakeholders.

Skills

Social media management

Editorial production

Writing & editing

Strategic planning

Storytelling

Video production

Data analysis

Sprout Social

SEO basics

Collaboration

Volunteer coordination

Project management

Education

Bachelor’s degree in communications/marketing

Tools

Sprout Social

Job description

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us—Where your Career is a Force for Good! Job Description: Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work. Where Your Career is a Force for Good!

WHAT YOU NEED TO KNOW (Job Overview)

Reporting to the Director of Social Engagement, the Social EngagementSpecialist will develop and execute a wide range of compelling social-first content to promote the mission of the Red Cross. The successful candidate for this position will have a background in social media content creation and strategy, a penchant for creativity, an eye for detail, strong project management skills, and a passion for testing out the latest social technologies. The work location for this exciting opportunity is virtual. The selected candidate will work 100% remotely from home and can be located anywhere in the United States but must work an East Coast schedule.

WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities)

• Create innovative, social-firstcontent for the national American Red Cross social media channels, developing platform-specific strategies that drive engagement, audience growth, and brand relevance.
• Develop compelling, people-centered storytelling that brings the American Red Cross mission to life,increases audience awareness, and inspires action.
• Serve as the primary social media point of contact for Training Services, Service to the Armed Forces, Volunteer Services, Youth Engagement, Archives, and Mission, Impact & Inclusion, helping these teams translate initiatives and business goals into engaging social-first content.
• Work with the Social Engagement team and stakeholders across the organization to execute social media strategies for national campaigns.
• Measure and evaluate social media performance, utilizing data and audience insights to inform content strategy, communicate results to stakeholders, and drive buy-in.
• Manage social engagement projects, coordinating deliverables in a timely manner.
• Serve as a social media subject matter expert, providing training, technical guidance and strategic counsel to regional communicators and stakeholders.

WHAT YOU NEED TO SUCCEED (Minimum Qualifications)

• Bachelor’s degree in communications, journalism, marketing or related field.
• Minimum of 5 years of related experience, including social media management,editorial production, communications, marketing and/or corporate-related public relations and digital content creation.
• Excellent writing and editing skills, and familiarity with AP style.
• Strong critical thinking and strategic planning skills to create engaging, audience-centered content.
• Candidate must be a strong content creator with a proven track record of producing compelling and engaging contentand strategizing around social media platforms,including TikTok, Instagram, Threads, X, Facebook, and LinkedIn.Experience producing social video, as well as experience using social media management platforms like Sprout Social, is a must.
• Proficiency in using datato informcontent strategyincluding analyzing content performance, audience behaviors, and channel trends.
• Understanding of SEO principles and how to apply them to create and optimize content for search and audience discoverability.
• Familiarity with and commitment to the Red Cross mission.
• Candidate must have the ability to collaborate and build positive relationships with people at all levels of a large, complex organization, and be an independent problem solver.
• Comfortable working with and managing volunteers.
• Ability to multi-task and meet deadlines in a fast-paced, deadline-driven environment is essential.
• This position sometimes requires irregular or extended hours, especially during disasters or other emergencies.
• * Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).

PAY INFORMATION: The annual salary range for this position is $75K - $85K. We do not offer an annual bonus for this role. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. **We will review specific salary information at the time of phone screening based upon your location & experience.**

Scope:

Individual contributor that works under limited supervision.

Apply subject matter knowledge.

Capacity to understand specific needs or requirements to apply skills/knowledge.

Qualified candidates must be authorized to work in the United States.

The American Red Cross does not sponsor employment visas.

BENEFITS FOR YOU:

As a mission-based organization, we believe our te