Remote SMB Growth Marketing Manager

Pinterest, Inc.; Oregon; Hybrid; USD 110,000 - 227,000; Full time

Job summary

Pinterest is seeking a seasoned growth marketer to lead SMB acquisition. You will define strategy, target high-potential segments, and build an integrated roadmap centered on paid media and owned channels. You’ll craft compelling SMB value propositions and guide creative with partners.

You will own performance measurement across the funnel, drive testing, and collaborate with product, analytics, and regional teams to scale programs while applying AI-enabled insights responsibly.

Qualifications

• 7+ years in growth or demand generation marketing.
• Experience acquiring SMBs or B2B customers with measurable results.
• Strong growth strategy, segmentation, funnel analysis.
• Proven cross-functional collaboration with multiple teams.
• Experience using AI-enabled marketing tools.

Responsibilities

• Define and lead the SMB acquisition strategy.
• Build an integrated SMB acquisition roadmap for paid media.
• Develop SMB value propositions and campaign narratives.
• Own creative strategy in partnership with Creative.
• Own performance measurement across the acquisition funnel.
• Design and execute a rigorous testing agenda.
• Partner with Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional teams to bring programs to market.

Skills

Growth marketing

Performance marketing

Lifecycle marketing

B2B marketing

Analytical thinking

Cross-functional leadership

Strategic thinking

Communication skills

AI-enabled tools

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Analytics tools

Job description

Pinterest is seeking a seasoned growth marketer to lead SMB acquisition. You will define strategy, target high-potential segments, and build an integrated roadmap centered on paid media and owned channels. You’ll craft compelling SMB value propositions and guide creative with partners.

You will own performance measurement across the funnel, drive testing, and collaborate with product, analytics, and regional teams to scale programs while applying AI-enabled insights responsibly.