B2B Growth Marketing Lead, SMB Acquisition

Pinterest Engineering; San Francisco (CA); Hybrid; USD 110,000 - 227,000; Full time

Job summary

Pinterest is seeking a strategic B2B Growth Marketer to build and scale our SMB acquisition engine. You will own paid media strategy (Google, Meta, LinkedIn, Performance Max), define high-potential SMB segments, and craft compelling value propositions for advertisers on Pinterest.

You will partner with Creative, Product Marketing, Analytics, Sales, and Finance to turn insights into scale, using AI responsibly to accelerate workflows while maintaining output quality.

Qualifications

• 7+ years in growth marketing, demand generation, or related B2B disciplines.
• Proven experience acquiring and activating SMB/self-serve or B2B customers with measurable results.
• Strong growth strategy, experimentation, segmentation, funnel analysis, and channel optimization.
• Excellent analytical judgment and ability to trade off amid ambiguity.
• Proven ability to lead cross-functional initiatives without direct authority.
• Comfort moving between strategy and execution with campaigns, creative, and measurement.

Responsibilities

• Develop and lead the SMB acquisition strategy for Pinterest.
• Define the SMB value proposition and campaign narratives for advertising on Pinterest.
• Own creative strategy in partnership with Creative and measure performance across the funnel.
• Design a rigorous testing agenda to optimize targeting, creative, and onboarding.
• Collaborate with Product Marketing, Product, Analytics, Sales, BD, Finance, and regional teams to scale programs.
• Translate research, market signals, and data into actionable growth priorities.
• Establish dashboards and exec-ready communications to track performance and risks.
• Leverage AI and automation to accelerate research, analysis, and workflows while ensuring quality.

Skills

Paid media strategy

B2B growth marketing

Cross-functional collaboration

AI-enabled marketing tools

Data-driven decision making

Campaign optimization

Strategic experimentation

Education

Bachelor’s degree in Marketing, Business, Economics, Analytics, or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Performance Max

Job description

Pinterest is seeking a strategic B2B Growth Marketer to build and scale our SMB acquisition engine. You will own paid media strategy (Google, Meta, LinkedIn, Performance Max), define high-potential SMB segments, and craft compelling value propositions for advertisers on Pinterest.

You will partner with Creative, Product Marketing, Analytics, Sales, and Finance to turn insights into scale, using AI responsibly to accelerate workflows while maintaining output quality.