B2B Growth Marketing Lead: SMB Acquisition (Remote)

Content Creators; San Francisco (CA); Ibrido; USD 110.000 - 227.000; Tempo pieno

Descrizione del lavoro

Pinterest is seeking a strategic, analytical B2B Growth Marketer to build and scale our SMB acquisition engine within the Paid Performance Marketing team. This role leads the B2B acquisition strategy for SMBs, defining segments, messages, and channels to drive efficient growth.

You will own the integrated SMB acquisition roadmap centered on paid media and owned channels, develop compelling value propositions, and partner with Creative to shape campaigns.

Competenze

• Bachelor's degree in Marketing or related field, or equivalent experience.
• 7+ years in growth/demand/performance marketing in B2B.
• Proven ability to acquire and activate SMB customers with measurable results.

Mansioni

• Define and lead the B2B acquisition strategy for SMBs; identify high-potential segments and channels.
• Build an integrated SMB acquisition roadmap focused on paid media and owned channels.
• Develop compelling SMB value propositions and campaign narratives.
• Own performance measurement across the acquisition funnel and optimize accordingly.
• Design and execute a rigorous testing agenda for targeting, creative, and onboarding.
• Collaborate with Product Marketing, Analytics, Sales, and Creative to bring programs to market.

Conoscenze

Growth marketing

Performance marketing

B2B marketing

Cross-functional leadership

Analytical thinking

AI in marketing

Formazione

Bachelor's degree in Marketing

Strumenti

Google Ads

Meta Ads

LinkedIn Ads

Reddit Ads

Descrizione del lavoro

Pinterest is seeking a strategic, analytical B2B Growth Marketer to build and scale our SMB acquisition engine within the Paid Performance Marketing team. This role leads the B2B acquisition strategy for SMBs, defining segments, messages, and channels to drive efficient growth.

You will own the integrated SMB acquisition roadmap centered on paid media and owned channels, develop compelling value propositions, and partner with Creative to shape campaigns.