B2B Growth Marketing Lead — SMB Acquisition

Pinterest; San Francisco (CA); Hybrid; USD 110,000 - 227,000; Full time

Job summary

Pinterest is seeking a strategic, analytical Growth Marketer to lead SMB acquisition efforts on the Paid Performance Marketing team. You will shape growth programs, drive experiments, and partner with product, analytics, and regional teams to scale impact.

In this role, you will own the overall acquisition funnel, define segments and messages, and translate data into actionable growth roadmaps. The position emphasizes AI-enabled tooling to accelerate workflows while maintaining quality and

Qualifications

• Bachelor’s degree in a relevant field or equivalent experience.
• 7+ years in growth/ demand generation or related B2B marketing roles.
• Proven ability to acquire and activate SMB/B2B customers with measurable outcomes.

Responsibilities

• Develop and lead SMB acquisition strategy across paid media and owned channels.
• Define high-potential segments, narratives, and channels for efficient growth.
• Collaborate with Product Marketing, Analytics, Sales, and regional teams to launch programs.

Skills

Growth marketing

Demand generation

Performance marketing

Lifecycle marketing

Analytics & metrics

Cross-functional collaboration

AI in marketing

Effective communication

Education

Bachelor’s degree in Marketing / Business / Analytics

Tools

Google Ads

Meta

LinkedIn

Reddit

Job description

Pinterest is seeking a strategic, analytical Growth Marketer to lead SMB acquisition efforts on the Paid Performance Marketing team. You will shape growth programs, drive experiments, and partner with product, analytics, and regional teams to scale impact.

In this role, you will own the overall acquisition funnel, define segments and messages, and translate data into actionable growth roadmaps. The position emphasizes AI-enabled tooling to accelerate workflows while maintaining quality and