Remote Senior Wellness Product Strategy Lead

CVS Health Corporation; Topeka (KS); Remote; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Senior Manager, Wellness to drive future-state strategy and the evolution of our wellness portfolio. You will translate customer and field insights into actionable product direction and lead cross-functional teams to deliver measurable business impact.

The role blends product strategy, customer insights, and commercial execution, with a focus on creating differentiated experiences that improve health outcomes.

Qualifications

• 7+ years of experience in product management, product strategy, commercial product roles, wellness, employee benefits, healthcare, or completion of a leadership program.
• Experience designing, managing, or evolving products and solutions that integrate multiple modalities (digital platforms, partner services, human-led interventions, engagement experiences).
• Skilled at using quantitative and qualitative insights to connect market needs, customer insight, and business priorities to product direction.
• Comfortable working across multiple stakeholders, including business, commercial, operational, and product partners.
• Strong written and verbal communication skills, including the ability to create clear stakeholder-facing and field-facing materials.
• Demonstrated ability to translate complex concepts into commercially relevant product recommendations and practical action.
• Strong organizational judgment, prioritization, and follow-through in high-visibility work.

Responsibilities

• Shape Wellness Product Strategy by developing recommendations that influence portfolio investments, roadmap priorities, and growth strategy.
• Develop future-state concepts, business cases, and strategic recommendations for new wellness capabilities, partnerships, and experiences.
• Inform the long-term roadmap for wellness capabilities, experiences, and solution value proposition.
• Drive cross-functional product development and execution across Sales, Marketing, Strategic Partnerships, Underwriting, Actuarial, Finance, and Product.
• Align cross-functional teams around priorities, requirements, dependencies, and execution needs.
• Lead business case development, product gating, and implementation planning for new wellness initiatives and enhancements.
• Ensure product recommendations are operationally sound and commercially viable in a matrixed environment.
• Maintain understanding of wellness market dynamics, gather voice-of-customer feedback to inform priorities, and refine positioning.
• Define wellness value propositions and develop market-facing materials; partner with field leaders for market adoption.

Skills

Product strategy

Cross-functional leadership

Wellness

Healthcare

Data-driven insights

Stakeholder management

Communication

Job description

CVS Health is seeking a Senior Manager, Wellness to drive future-state strategy and the evolution of our wellness portfolio. You will translate customer and field insights into actionable product direction and lead cross-functional teams to deliver measurable business impact.

The role blends product strategy, customer insights, and commercial execution, with a focus on creating differentiated experiences that improve health outcomes.