Remote Senior User Acquisition Manager, Subscription Apps

InforCapital, partnership; Washington (District of Columbia); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Great compensation package

24 days of paid vacation

Health benefits

Job summary

InforCapital, partnership, is seeking a Senior User Acquisition Manager to lead paid growth for a new subscription mobile app. This strategic role focuses primarily on Meta Ads and requires someone experienced in scaling subscription apps profitably in the US market.

Key responsibilities include owning the paid acquisition function, collaborating with various teams, and developing strategies for profitable scaling. Candidates should possess strong analytical skills and an understanding of subscription metrics.

Qualifications

• 3+ years in paid user acquisition for mobile apps, especially subscription models.
• Deep expertise in Meta App Campaigns and demonstrated scaling of subscription apps.
• Fluency in subscription metrics like CAC and LTV.

Responsibilities

• Own paid user acquisition on Meta Ads, developing strategy, budget, and optimization.
• Build the paid acquisition function with clear measurement and reporting.
• Collaborate closely with product, analytics, and design teams.

Skills

Paid user acquisition

Meta App Campaigns

Subscription metrics

Multi-platform experience

Analytical skills

Tools

AppsFlyer

Adjust

Branch

Job description

InforCapital, partnership, is seeking a Senior User Acquisition Manager to lead paid growth for a new subscription mobile app. This strategic role focuses primarily on Meta Ads and requires someone experienced in scaling subscription apps profitably in the US market.

Key responsibilities include owning the paid acquisition function, collaborating with various teams, and developing strategies for profitable scaling. Candidates should possess strong analytical skills and an understanding of subscription metrics.