Engagement Incentive Strategy Lead (Remote)

Geico; Bethesda (MD); Remote; USD 122,000 - 190,000; Full time

Benefits offered by this job

Office space available at regional GE‚

Job summary

GEICO seeks a Sr. Strategist, Engagement Incentives to join the Independent Agent Sales team. You will plan, build and measure micro-incentive campaigns to boost agent engagement, production and trust across GEICO's agent network.

Responsibilities include designing campaigns, consulting on agent challenges, and developing recognition programs to drive loyalty. The role reports to the Director, Agency Sales Engagement Strategy and supports events and virtual experiences.

Qualifications

• 7+ years of experience as a marketing, communications or sales strategist.
• Bachelor's degree in business, marketing, communications, or a related field.
• Executive communication skills and the ability to collaborate and build relationships with internal stakeholders from corporate headquarters to regional to individual office locations.

Responsibilities

• Collaborate with product, sales and platform leadership to define objectives and success measures, then design engagement campaigns, partnership programs and unique experiences that deliver against business priorities.
• Plan, build, deploy, measure and iterate on micro-incentive campaigns to drive deeper agent attention, engagement, production, trust and preference across all three sales deployments using programs, broad reach campaigns, tools, incentives, and virtual experiences.
• Build and consult on off-the-shelf agent challenges for BDs/AOMs to leverage to change agent behavior.
• Plan and deploy a GEICO IA surprise and delight program and support campaigns.
• Design and implement an agent superlatives program to recognize top individual achievers and help set goals and expectations for new agents.
• Design and manage daily engagement content and perks
• Test ways to drive higher registration, attendance and engagement in virtual events
• Serve as subject matter expert and presenter for live and on-demand events
• Regularly monitor, collect and elevate opportunities to improve program experience.

Skills

Executive communication

Stakeholder collaboration

Marketing strategy

Education

Bachelor's degree in business, marketing, communications, or a related field

Job description

GEICO seeks a Sr. Strategist, Engagement Incentives to join the Independent Agent Sales team. You will plan, build and measure micro-incentive campaigns to boost agent engagement, production and trust across GEICO's agent network.

Responsibilities include designing campaigns, consulting on agent challenges, and developing recognition programs to drive loyalty. The role reports to the Director, Agency Sales Engagement Strategy and supports events and virtual experiences.