Senior Marketing Platform Administrator- Salesforce (Fully Remote)

Lifeway; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Lifeway is seeking a Salesforce Marketing Cloud Engagement administrator to own configuration, maintenance, and governance of the platform. You will drive data-driven audience segmentation and build suppression automations for communications.

The role includes managing integrations with Salesforce Sales Cloud, Service Cloud, Form.io, and Snowflake, collaborating with marketing, analytics, and IT teams to optimize campaigns and data quality.

Qualifications

• Experience administering Salesforce Marketing Cloud Engagement.
• Ability to design data-driven audience segmentation.
• Experience building suppression and unsubscribe automation.
• Experience integrating Marketing Cloud with connected systems.

Responsibilities

• Serve as the primary administrator for Salesforce Marketing Cloud Engagement.
• Build and optimize platform features including suppression automations, unsubscribe workflows, data lookup toolsets, and audience segmentation.
• Manage integrations between the marketing platform and connected systems like Salesforce Sales Cloud, Service Cloud, Form.io, and Snowflake.

Skills

Salesforce Marketing Cloud

Data governance

Audience segmentation

Platform configuration

System integrations

Tools

Salesforce Sales Cloud

Snowflake

Form.io

Job description

• Serve as the primary administrator for Salesforce Marketing Cloud Engagement, owning configuration, maintenance, and governance.
• Build and enhance platform features including contact suppression automations, unsubscribe workflows, data lookup toolsets, and audience segmentation.
• Manage integrations between the marketing platform and connected systems like Salesforce Sales Cloud, Service Cloud, Form.io, and Snowflake.