Senior Marketing Platform Administrator- Salesforce

Lifeway; United States; Remote; USD 120,000 - 155,000; Full time

Job summary

Lifeway seeks a Senior Marketing Platform Administrator to own Salesforce Marketing Cloud Engagement, driving strategy, configuration, and improvements across the marketing tech stack. You will bridge technical admin work with business impact, design scalable solutions, manage integrations, and guide platform roadmaps in an agile environment.

You will collaborate with development, IT, and business teams, configure data pipelines, support audience segmentation, SSO, and security, and document

Qualifications

• 5+ years hands-on experience administering Salesforce Marketing Cloud Engagement
• 2+ years experience with Salesforce Sales Cloud or another CRM platform
• Proficiency in SQL for complex joins, data normalization, and segmentation queries
• Familiarity with Server-Side JavaScript and Cloudpages for connecting REST and SOAP APIs
• Strong analytical and problem-solving skills with durable solutions
• Ability to collaborate across technical and business teams in an agile sprint environment
• Travel to the Middle Tennessee area 2-4 times annually for team gatherings
• Actively involved in an evangelical Christian church

Responsibilities

• Own configuration, maintenance, and governance of Lifeway's marketing platform (Salesforce Marketing Cloud Engagement)
• Build and enhance platform features including contact suppression automations, unsubscribe workflows, data lookup toolsets, and audience segmentation capabilities
• Manage integrations between the marketing platform and connected systems including Salesforce Sales Cloud, Salesforce Service Cloud, Form.io, and Snowflake
• Configure and maintain data ingestion pipelines that power audience building and segmentation at scale
• Lead requirements gathering sessions with stakeholders and translate business needs into scalable, best-practice platform solutions
• Collaborate cross-functionally with development teams to integrate the marketing platform with websites and coordinate a custom preference center
• Configure and maintain data export processes that support reporting, analytics, and data backup strategies
• Proactively monitor platform release updates, security reviews, and health checks to surface new opportunities and flag necessary adjustments
• Create and maintain technical documentation and communicate platform changes to trainers, end users, and stakeholders
• Contribute to platform roadmap planning, sprint ceremonies (standups, backlog grooming, kickoffs, and retros), and coordinate SSO and role management with IT Operations and Security

Skills

Salesforce Marketing Cloud Engagement

Salesforce Sales Cloud

SQL

Server-Side JavaScript

CloudPages

AMPScript

Data Integration

Audience Segmentation

Education

Bachelor's degree in Computer Science, Information Systems, or related field

Master's degree in Computer Science, Information Systems, or related field

Advanced graduate degree (PhD)

Tools

Snowflake

Form.io

Job description

Overview

Lifeway is seeking a Senior Marketing Platform Administrator to serve as the in-house subject matter expert for Salesforce Marketing Cloud Engagement, driving the strategy, configuration, and continuous improvement of our marketing technology stack. In this role, you will bridge technical platform administration with real business impact — designing scalable solutions, managing critical integrations, and enabling marketing teams to reach and serve the Church more effectively. You will work cross-functionally with development, IT, and business stakeholders in an agile environment where your expertise shapes the platform roadmap from requirements through delivery.

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Limited travel: 2-4 times per year, typically overnight
• Serve as the primary administrator for Lifeway's marketing platform (currently Salesforce Marketing Cloud Engagement), owning configuration, maintenance, and governance
• Build and enhance platform features including contact suppression automations, unsubscribe workflows, data lookup toolsets, and audience segmentation capabilities
• Manage integrations between the marketing platform and connected systems including Salesforce Sales Cloud, Salesforce Service Cloud, Form.io, and Snowflake
• Configure and maintain data ingestion pipelines that power audience building and segmentation at scale
• Lead requirements gathering sessions with stakeholders and translate business needs into scalable, best-practice platform solutions
• Collaborate cross-functionally with development teams to integrate the marketing platform with websites and coordinate a custom preference center
• Configure and maintain data export processes that support reporting, analytics, and data backup strategies
• Proactively monitor platform release updates, security reviews, and health checks to surface new opportunities and flag necessary adjustments
• Create and maintain technical documentation and communicate platform changes to trainers, end users, and stakeholders
• Contribute to platform roadmap planning, sprint ceremonies (standups, backlog grooming, kickoffs, and retros), and coordinate SSO and role management with IT Operations and Security

Qualifications

Education

Bachelor's degree in Computer Science, Information Systems, or a related field, required

Master's degree in Computer Science, Information Systems, or a related field, preferred

Advanced graduate degree (PhD, etc.), not required

Skills, Knowledge, & Experiences, required

• Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
• 5+ years of hands-on experience administering Salesforce Marketing Cloud Engagement or a comparable enterprise marketing platform
• 2+ years of experience with Salesforce Sales Cloud or another CRM platform
• Proficiency in SQL for complex joins, data normalization, and segmentation queries
• Familiarity with Server-Side JavaScript and Cloudpages for connecting REST and SOAP APIs Strong analytical and problem-solving skills with a track record of delivering practical, durable solutions
• Ability to collaborate effectively across technical and business teams in a cross-functional environment
• Strong organizational skills with the ability to manage multiple priorities in an agile sprint environment

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred

• Experience with AMPScript for dynamic content and personalization within Salesforce Marketing Cloud
• Familiarity with Snowflake or other cloud data warehouse platforms
• Experience configuring single sign-on (SSO) integrations and managing platform roles and permissions