Remote-First Senior Product Marketing Manager (Fintech)

Coinbase, Inc.; Lincoln (NE); Hybrid; USD 171,000 - 201,000; Full time

Job summary

Coinbase, a remote-first but hybrid workplace, is seeking a Senior Product Marketing Manager to lead integrated marketing for our infrastructure products. You’ll own go-to-market strategy for PSPs, money movers, cross-border companies, and banks, and drive campaigns that reach, engage, and activate these audiences.

You’ll partner with cross-functional teams on content, demand generation, events, and sales enablement, develop co-marketing programs, and champion responsible use of AI to improve

Qualifications

• 7+ years of payments, stablecoins, or fintech marketing experience.
• 3+ years in product marketing in startups or high-growth environments.
• Excellent writing for blogs, partner briefs, and sales collateral.
• Experience managing co-marketing programs with external partners.
• Uses generative AI responsibly with human oversight.

Responsibilities

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
• Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.
• Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
• Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.

Skills

Payments marketing

Stablecoins

Fintech marketing

Go-to-market strategy

Partner marketing

Job description

Coinbase, a remote-first but hybrid workplace, is seeking a Senior Product Marketing Manager to lead integrated marketing for our infrastructure products. You’ll own go-to-market strategy for PSPs, money movers, cross-border companies, and banks, and drive campaigns that reach, engage, and activate these audiences.

You’ll partner with cross-functional teams on content, demand generation, events, and sales enablement, develop co-marketing programs, and champion responsible use of AI to improve