Senior Product Marketing Manager, Infrastructure

Coinbase, Inc.; New York (NY); Híbrido; USD 171 000 - 201 000; Tempo integral

Resumo da oferta

Coinbase, Inc. is seeking a Senior Product Marketing Manager to lead go-to-market for infrastructure products.

You will own content, demand generation, events, and sales enablement programs to build awareness and drive qualified pipeline in a fast-moving fintech environment. You'll collaborate with partners and internal teams on messaging for PSPs, cross-border firms, banks, and agentic finance initiatives, while applying responsible AI practices to deliver business-ready outputs.

Qualificações

• 7+ years of experience in payments, stablecoins, or fintech marketing.
• 3+ years of product marketing in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished.
• Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsabilidades

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
• Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.
• Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
• Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.

Conhecimentos

7+ years of experience in payments, st

3+ years of product marketing in high‑

Strong writing for blogs, partner/brie

Co‑marketing with external partners

Responsible use of generative AI with

Descrição da oferta de emprego

Ready to do the most impactful work of your career? AtCoinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.”learn more about working at Coinbase.

The Infrastructure Marketing team is building awareness and demand for Coinbase's stablecoin payments, trading, agentic finance, and custody products. As Senior Product Marketing Manager, you'll lead integrated marketing initiatives that span content, demand generation, events, and sales enablement. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline in a fast-moving, dynamic environment.

What you'll do:

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
• Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.
• Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
• Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.

Required Skills and Experience:

• 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.
• 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.
• Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):: $170,765 USD - $200,900 USD

• Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
• US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
• Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.Need screen reading technology? Click here to download a free compatible screen reader and view thetutorial.
• Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.