Senior Product Marketing Manager, Infrastructure

Coinbase, Inc.; Charlotte (NC); On-site; USD 171,000 - 201,000; Full time

Job summary

Coinbase, Inc. seeks a Senior Product Marketing Manager to lead go-to-market for infrastructure products, coordinating content, demand generation, events, and sales enablement to build awareness and pipeline.

You will own GTM for PSPs, money movers, cross-border clients, and banks, crafting messages and campaigns to activate targeted audiences, and drive agentic finance initiatives. 7+ years fintech marketing and 3+ years product marketing in high-growth settings required.

Qualifications

• 7+ years of experience in payments, stablecoins, or fintech marketing.
• 3+ years of product marketing experience in a startup or high-growth environment.
• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral.
• Experience developing and managing co‑marketing programs with external partners.
• Utilizes generative AI responsibly with human oversight.

Responsibilities

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement.
• Develop and execute go-to-market strategies for various partners and sectors.
• Drive marketing for agentic finance initiatives and product announcements.
• Partner with tier‑one partners on co‑marketing programs and measurement.

Job description

Ready to do the most impactful work of your career? Athttps://www.coinbase.com/careers.

The Infrastructure Marketing team is building awareness and demand for Coinbase's stablecoin payments, trading, agentic finance, and custody products. As Senior Product Marketing Manager, you'll lead integrated marketing initiatives that span content, demand generation, events, and sales enablement. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline in a fast-moving, dynamic environment.

What you'll do:

Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.

Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.

Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.

Partner with tier‑one partners on co‑marketing programs, from partnership launch planning through ongoing activation and performance measurement.

Required Skills and Experience:

7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.

3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.

Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.

Experience developing and managing co‑marketing programs with external partners, including joint campaign planning and cross‑functional coordination.

Utilizes generative AI responsibly, maintaining human oversight to deliver business‑ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$170,765-$200,900 USD