Product Marketing Leader — Remote, Growth & Strategy

RethinkFirst

Carson City (NV)

Remote

USD 140,000 - 190,000

Full time

7 days ago

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Job summary

RethinkFirst, a remote-friendly employer, seeks a strategic Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, and product insights into positioning, pricing, packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will shape roadmaps, drive market analysis, and guide investment decisions while enabling growth through compelling narratives and

Qualifications

8+ years in product marketing, GTM strategy, or related experience in B2B SaaS or similar complex environments.
3+ years of people management.
Hands-on pricing and packaging experience.
Experience turning market insights into adoption and growth.
Experience building customer advocacy programs and case studies.
Proven collaboration with enterprise Sales, Product, Customer Success, Finance, and Marketing.

Responsibilities

Lead, coach, and develop a team of product marketers with clear priorities and standards.
Directly own product marketing strategy and execution for designated lines of business from assessment to launch and growth.
Shape roadmaps, commercialization priorities, and investment decisions with Product and business leaders.
Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analyses to guide growth.
Lead positioning, messaging, pricing/packaging, GTM strategy, and cross-functional enablement.