Sr. Product Manager - Analytics and Data Governance

Under Armour, Inc; Northern (KY); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

UA Give Back Volunteer Days

Maternity and Parental Leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Sr. Product Manager - Analytics and Data Governance to lead ecommerce analytics initiatives and governance. The role partners with Engineering, Legal, Privacy, Marketing, and Product teams to ensure reliable data and scalable implementations.

You will manage data layer requirements, tagging strategies, and platform configurations, driving accurate reporting and continuous improvement across our ecommerce analytics ecosystem.

Qualifications

• 3 to 5+ years of experience in Digital Analytics, Analytics Operations, Data Governance, ecommerce Product Management, or a related field.
• Experience with Adobe Analytics or Google Analytics and admin/configuration tasks.
• Experience with tag management systems (Adobe Tags, Tealium, GTM, etc.).
• Experience supporting analytics implementations, data layer requirements, tagging strategies, and measurement plans.
• Experience with ecommerce data layers, event-based measurement, tagging taxonomies.
• Strong troubleshooting and cross-team coordination.
• Ability to document requirements, runbooks, standards, and operational guidance.
• Ability to coordinate across technical and non-technical teams; Jira experience.
• Clear communication of analytics issues, impact, risks, and actions.

Responsibilities

• Support the ongoing health, governance, and reliability of Under Armour’s ecommerce analytics ecosystem by executing against a defined roadmap and governance standards.
• Manage ecommerce analytics intake, triage, prioritization, backlog hygiene, and change management.
• Administer and maintain analytics platform configurations, including report suites, classifications, processing rules, variables, segments, permissions, and governance updates.
• Support data layer, tagging, and measurement work by documenting analytics requirements, implementation guidance, acceptance criteria, validation needs, and outcomes.
• Partner with Engineering, QA, Privacy, Security, Enterprise Data Management, Marketing, Site Merchandising, Product, and other teams to support scalable and compliant analytics implementations.
• Monitor analytics collection health and identify data collection issues, gaps, governance risks.
• Investigate analytics data quality issues and coordinate resolution with partners.
• Support analytics validation, documentation, and stakeholder enablement.
• Maintain runbooks, standards, procedures for analytics administration, support, validation, troubleshooting.
• Communicate status, risks, dependencies, and next steps to stakeholders and leadership clearly.

Skills

Digital Analytics

Analytics Operations

Data Governance

Ecommerce Product Management

Cross-functional collaboration

Tools

Adobe Analytics

Google Analytics

Adobe Tags

Tealium

Google Tag Manager

Jira

Job description

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Sr. Product Manager - Analytics and Data Governance

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Sr. Analytics & Data Governance supports the integrity, reliability, and compliance of Under Armour’s ecommerce analytics ecosystem. This role maintains the data layer, tagging standards, analytics platform configurations, and governance practices that enable trusted ecommerce measurement. The role partners closely with Engineering, QA, Legal, Privacy, Enterprise Data Management and Analytics, Marketing, and business stakeholders to support scalable, compliant, and well-documented ecommerce analytics implementations.

Your Impact

• Support the ongoing health, governance, and reliability of Under Armour’s ecommerce analytics ecosystem by executing against a defined roadmap and established governance standards.
• Manage ecommerce analytics intake, triage, prioritization, backlog hygiene, and change management.
• Administer and maintain analytics platform configurations, including report suites, classifications, processing rules, variables, segments, permissions, and related governance updates.
• Support data layer, tagging, and measurement work by documenting analytics requirements, implementation guidance, acceptance criteria, validation needs, and expected business outcomes.
• Partner with Engineering, QA, Privacy, Security, Enterprise Data Management, Marketing, Site Merchandising, Product, and other teams to support scalable and compliant analytics implementations.
• Monitor analytics collection health and help identify data collection issues, measurement gaps, and governance risks that may impact reporting quality.
• Investigate analytics data quality issues, identifying root causes, coordinating resolution with the right partners, and supporting clear follow up.
• Support analytics validation, documentation, and stakeholder enablement to improve and maintain data confidence.
• Maintain runbooks, standards, reference materials, procedures, and operational documentation for analytics administration, support, validation, and troubleshooting.
• Communicate status, risks, dependencies, and recommended next steps to stakeholders and leadership in a clear and timely way.

Qualifications

• 3 to 5+ years of experience in Digital Analytics, Analytics Operations, Data Governance, ecommerce Product Management, or a related field.
• Working knowledge of analytics platforms such as Adobe Analytics or Google Analytics, including key administration, configuration, and governance functions.
• Working knowledge of tag management systems such as Adobe Tags, Tealium, Google Tag Manager, or similar platforms.
• Experience supporting analytics implementations, including data layer requirements, tagging strategies, measurement plans, validation activities, and data collection standards.
• Experience with ecommerce data layers, event-based measurement, tagging taxonomies, and analytics solution design.
• Strong troubleshooting skills, with experience investigating analytics data quality issues and coordinating resolution across partner teams.
• Experience documenting requirements, acceptance criteria, runbooks, standards, procedures, and operational guidance for technical and business audiences.
• Ability to coordinate work across technical and non-technical teams while keeping priorities, dependencies, ownership, and next steps clear.
• Experience working in Jira or a similar work management tool.
• Clear communication skills, with the ability to explain analytics issues, business impact, risks, and recommended actions to stakeholders.

Workplace Location

• Location: Remote (East Coast strongly preferred to optimize collaboration with HQ and cross-functional teams)
• Work Schedule: Fully Remote
• Travel: Minimal
• Licenses/Certifications: N/A
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

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Relocation

• No relocation provided

Base Compensation

$100,000.00-$135,000.00USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applications and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].