Sr. Product Manager - Analytics and Data Governance

Under Armour; Baltimore (MD); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

UA Give Back volunteer days

Merchandise discounts

401(k) matching

Maternity and parental leave

Health and fitness programs

Job summary

Under Armour in Baltimore is seeking a Sr. Analytics & Data Governance professional to safeguard the integrity and compliance of our ecommerce analytics ecosystem. You will maintain the data layer, tagging standards, and governance practices to enable trusted measurement across platforms.

You’ll partner with Engineering, QA, Legal, Privacy and Marketing to support scalable, compliant analytics implementations and ensure data confidence across the business.

Qualifications

• 3–5+ years in Digital Analytics, Analytics Operations or Data Governance.
• Experience with analytics platforms such as Adobe Analytics or Google Analytics.
• Experience with tag management systems like Adobe Tags, Tealium or GTM.
• Experience supporting analytics implementations, data layers, tagging and measurement.
• Understanding of privacy rules and regional considerations for analytics.
• Strong documentation and cross-functional collaboration skills.
• Ability to coordinate work across technical and non-technical teams in Jira.

Responsibilities

• Maintain health, governance and reliability of ecommerce analytics ecosystem.
• Manage analytics intake, backlog hygiene, and change management.
• Administer analytics platform configurations, report suites and classifications.
• Document analytics requirements, validation needs and expected outcomes.
• Collaborate with Engineering, Privacy, Marketing and other teams for scalable analytics.
• Monitor data collection health and identify data quality issues.

Skills

Digital Analytics

Adobe Analytics

Google Analytics

Tag Management

Data Governance

Jira

Cross-functional teamwork

Tools

Adobe Tags

Tealium

Google Tag Manager

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Sr. Analytics & Data Governance supports the integrity, reliability, and compliance of Under Armour’s ecommerce analytics ecosystem. This role maintains the data layer, tagging standards, analytics platform configurations, and governance practices that enable trusted ecommerce measurement. The role partners closely with Engineering, QA, Legal, Privacy, Enterprise Data Management and Analytics, Marketing, and business stakeholders to support scalable, compliant, and well‑documented ecommerce analytics implementations.

Your Impact

• Support the ongoing health, governance, and reliability of Under Armour’s ecommerce analytics ecosystem by executing against a defined roadmap and established governance standards.


• Manage ecommerce analytics intake, triage, prioritization, backlog hygiene, and change management.


• Administer and maintain analytics platform configurations, including report suites, classifications, processing rules, variables, segments, permissions, and related governance updates.


• Support data layer, tagging, and measurement work by documenting analytics requirements, implementation guidance, acceptance criteria, validation needs, and expected business outcomes.


• Partner with Engineering, QA, Privacy, Security, Enterprise Data Management, Marketing, Site Merchandising, Product, and other teams to support scalable and compliant analytics implementations.


• Monitor analytics collection health and help identify data collection issues, measurement gaps, and governance risks that may impact reporting quality.


• Investigate analytics data quality issues, identifying root causes, coordinating resolution with the right partners, and supporting clear follow up.


• Support analytics validation, documentation, and stakeholder enablement to improve and maintain data confidence.


• Maintain runbooks, standards, reference materials, procedures, and operational documentation for analytics administration, support, validation, and troubleshooting.


• Communicate status, risks, dependencies, and recommended next steps to stakeholders and leadership in a clear and timely way.

Qualifications

• 3 to 5+ years of experience in Digital Analytics, Analytics Operations, Data Governance, ecommerce Product Management, or a related field.


• Working knowledge of analytics platforms such as Adobe Analytics or Google Analytics, including key administration, configuration, and governance functions.


• Working knowledge of tag management systems such as Adobe Tags, Tealium, Google Tag Manager, or similar platforms.


• Experience supporting analytics implementations, including data layer requirements, tagging strategies, measurement plans, validation activities, and data collection standards.


• Experience with ecommerce data layers, event-based measurement, tagging taxonomies, and analytics solution design.


• Understanding of digital privacy, consent management, cookie categorization, and regional privacy considerations as they relate to analytics data collection and measurement governance.


• Strong troubleshooting skills, with experience investigating analytics data quality issues and coordinating resolution across partner teams.


• Experience documenting requirements, acceptance criteria, runbooks, standards, procedures, and operational guidance for technical and business audiences.


• Ability to coordinate work across technical and non-technical teams while keeping priorities, dependencies, ownership, and next steps clear.


• Experience working in Jira or a similar work management tool.


• Clear communication skills, with the ability to explain analytics issues, business impact, risks, and recommended actions to stakeholders.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore HQ office.


• Work Schedule: Candidates must reside within a commutable distance to our corporate headquarters in Baltimore, Maryland, as periodic on-site attendance may be required


• Travel: Minimal


• Licenses/Certifications: N/A


• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

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Relocation

• No relocation provided

Base Compensation

$100,000.00-$135,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community


• Under Armour Merchandise Discounts


• Competitive 401(k) plan matching


• Maternity and Parental Leave for eligible and FMLA-eligible teammates


• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well‑being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].