Remote Senior Performance Marketer - D2C, Multi-Channel Ads

Unimatch Lab; United States; Remote; USD 55,000 - 110,000; Part time

Job description

Описание: Unimatch Lab is an AI-agent-run venture builder from San Francisco with seven products across Future of Work, Longevity, Kids Universe, and Education. Neybo is its AI companion device for kids, featuring interchangeable covers and a screen where children interact with curated characters and content. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

• Build Neybo's presence in AI assistant answers for parents' queries about devices for kids
• Work on sources cited by AI assistants, including reviews, comparison articles, Reddit, parent communities, and structured data on the site and store page
• Track Neybo's visibility in AI answers with GEO monitoring tools and report it alongside paid metrics
• Measure traffic and orders from AI assistants
• Launch and manage US-market campaigns on Meta Ads, Google Ads, YouTube Ads, and TikTok Ads
• Set up and manage ad accounts, Business Manager, account structures, audiences, and bidding strategies for each channel
• Reallocate channel budgets weekly based on CAC, ROAS, and conversion data
• Plan and run creative tests covering hooks, formats, and messaging for parents
• Brief the team on new creatives and landing page changes based on test results
• Improve landing page and store page conversion with the team
• Set up pixels, Conversion API, UTM structure, and cross-channel attribution
• Maintain a unified dashboard with spend, CAC, ROAS, and conversion by channel
• Report weekly on tests, results, and budget allocation plans

Требования

• 7+ Years of performance marketing experience for D2C or e-commerce brands in the US market
• Hands-on GEO/AEO experience, including getting a brand cited in AI assistant answers and demonstrating before-and-after results
• Hands-on campaign management experience with Meta Ads, Google Ads, YouTube Ads, and TikTok Ads, with measurable results
• Experience selling a physical product online, from first click to order
• Strong analytics skills across CAC, ROAS, LTV, cohorts, and attribution; ability to make data-driven budget decisions
• English B2
• Будет плюсом: experience marketing consumer electronics, smart devices, or kids and family products; product launch experience covering waitlists, preorders, or first sales; experience with advertising policies for products aimed at families with children; use of AI tools to speed up creative production and reporting

Условия

• Part-time, remote B2B contract; independent contractor arrangement with scope and deliverables agreed in an SOW
• Paid in USDT
• Working hours include afternoon sync with the team, CET
• Work location eligibility: Europe (European Union, Albania, Andorra, Bosnia and Herzegovina, Moldova, Montenegro, North Macedonia, Serbia, Turkey) and LATAM (Mexico, Panama, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Peru, Paraguay, Uruguay, Venezuela)