Gaming Influencer Partnerships Lead – Live Service

Sony Playstation; San Mateo (CA); Presencial; USD 118.000 - 177.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits

Dental benefits

Vision benefits

401(k) matching

Paid time off

Wellness program

Employee discounts

Bonus package

Descripción de la vacante

Sony Interactive Entertainment in California seeks an Influencer Partnerships Manager to drive paid and earned activations with gaming creators across PlayStation live service titles. You will build relationships, oversee creator programs from brief through delivery, and collaborate with internal partner teams to maximize title engagement.

Ideal candidates have 5+ years in influencer or gaming marketing, a Bachelor's degree, and hands-on experience coordinating builds, embargoes, and creator

Formación

• 5+ years of experience in influencer or creator partnerships or related field.
• Bachelor's degree in marketing, communications, advertising, business, or a related field; equivalent practical experience considered.
• Direct experience executing gaming creator programs; experience supporting live service, multiplayer, online, or regularly updated games strongly preferred.
• Strong understanding of gaming creators, livestream and social platforms, creator content formats, player communities, and the dynamics of paid and earned advocacy.
• Experience coordinating with studios or game teams around builds, gameplay capture, embargoes, approvals, developer access, and changing release plans.

Responsabilidades

• Execute approved creator plans for assigned live service titles and beats, translating briefs into activation plans, timelines, creator lists, deliverables, production needs, and market coordination.
• Manage day-to-day delivery across creator outreach, negotiation, contracting, onboarding, briefing, content development, approvals, publishing, and campaign closeout.
• Coordinate creator access to builds, features, capture opportunities, developer interviews, events, and embargoed information in partnership with studios and relevant approval teams.
• Build trusted relationships with gaming creators, talent representatives, and agencies, maintaining a pipeline of established, genre-relevant, emerging, and locally relevant partners.
• Manage agencies and production partners against agreed deliverables, timelines, assigned budgets, quality standards, creator experience, and performance expectations.
• Create clear, authentic value exchanges while protecting creator independence and audience trust; ensure deliverables, usage rights, disclosures, and approvals are managed accurately.
• Serve as an activation contact for assigned programs, coordinating with Games Marketing, Studios, Community, Social, PR/Communications, Media, Legal, Finance, Procurement, local teams, and external partners.
• Support local market execution within the global brief, surfacing creator expertise and market needs while maintaining brand, campaign, and governance standards.
• Monitor activation performance, audience response, creator participation, and community feedback; recommend tactical adjustments to creator mix, formats, timing, or delivery within the approved strategy and budget.
• Deliver timely activation reports and post‑campaign learnings to Planning, Insights & Analytics, and title stakeholders, clearly surfacing results, risks, issues, and recommended next actions.

Conocimientos

Influencer partnerships

Gaming marketing

Campaign delivery

Project management

Communication skills

Budget management

Global/local collaboration

Educación

Bachelor's degree in marketing, communications, advertising, business

Descripción del empleo

Sony Interactive Entertainment in California seeks an Influencer Partnerships Manager to drive paid and earned activations with gaming creators across PlayStation live service titles. You will build relationships, oversee creator programs from brief through delivery, and collaborate with internal partner teams to maximize title engagement.

Ideal candidates have 5+ years in influencer or gaming marketing, a Bachelor's degree, and hands-on experience coordinating builds, embargoes, and creator