Remote Senior Paid Social Strategist

Lumen; Helena (MT); Remote; USD 85,000 - 113,000; Full time

Job summary

Lumen is seeking a Media Buyer to own day-to-day planning, activation, optimization and measurement of paid social campaigns. You will translate strategy into audience, budget, bid and creative decisions while independently managing performance within approved investment and brand guidelines.

You will lead testing, collaborate with Creative on assets, and ensure accurate measurement with UTM and CRM integration.

Qualifications

• 4+ years experience running paid social campaigns in-house or at an agency.
• Hands-on experience in LinkedIn Campaign Manager and at least one other social ads manager.
• Demonstrated comfort with daily optimization and reading performance data.

Responsibilities

• Independently build, launch and manage paid social campaigns end to end, including structure, audiences, placements, budgets, bidding, scheduling and QA.
• Own delivery, pacing, frequency and performance for an assigned portfolio; diagnose issues and take corrective action.
• Resolve complex campaign or measurement problems; assess tradeoffs and document decisions.
• Lead paid social testing calendar; design tests across hooks, formats, offers and audiences.
• Brief and partner with Creative on social-native assets; translate performance into specs and rotation.
• Build and govern matched, retargeting, lookalike audiences with ABM coordination.
• Maintain campaign measurement integrity including UTM, conversion events, mapping, troubleshooting.
• Deliver weekly performance narratives with insights and next actions; connect results to funnel/CRM outcomes.
• Monitor platform changes and lead improvements; share best practices with colleagues.

Skills

Paid social optimization

LinkedIn Campaign Manager

Audience targeting

Data analysis

Creative interest

Education

Bachelor's degree in business/marketing

Tools

LinkedIn Campaign Manager

UTM tracking

CRM systems

Job description

Lumen is seeking a Media Buyer to own day-to-day planning, activation, optimization and measurement of paid social campaigns. You will translate strategy into audience, budget, bid and creative decisions while independently managing performance within approved investment and brand guidelines.

You will lead testing, collaborate with Creative on assets, and ensure accurate measurement with UTM and CRM integration.