Remote Senior Digital Ad Manager — Strategy, Optimization & Growth

Ladders; United States; Remote; USD 149,000 - 185,000; Full time

Benefits offered by this job

Inclusive culture

Career development

Collaborative environment

Hybrid/Remote options

Health, vision, and dental insurance

Job summary

Ladders is seeking a Senior Digital Paid Ad Manager to lead paid media strategy and execution for a multi-segment funnel in the US. This remote role demands cross-functional collaboration to translate business priorities into comprehensive media plans that drive awareness, demand, and engagement.

The ideal candidate has 5+ years in paid media, proven performance across LinkedIn and Google Ads, and a strong sense of audience targeting and lifecycle activation.

Qualifications

• 5+ years of experience in paid media or a related B2B marketing function.
• Proven track record in digital strategy and execution with measurable impact.
• Hands-on experience with platforms such as LinkedIn Campaign Manager and Google Ads.
• Strong understanding of audience targeting, segmentation, and lifecycle activation.
• Ability to manage budgets and make data-driven decisions.

Responsibilities

• Own the paid digital advertising strategy across segments and funnel stages.
• Translate business priorities into actionable paid media plans.
• Build integrated strategies for awareness, demand creation, and account engagement.
• Execute end-to-end paid campaigns, including monitoring and optimization.
• Partner with cross-functional teams to develop and test creative assets.

Skills

Paid media strategy

Digital campaign optimization

Data-driven decisions

Budget management

Cross-functional collaboration

Tools

LinkedIn Campaign Manager

Google Ads

Job description

Ladders is seeking a Senior Digital Paid Ad Manager to lead paid media strategy and execution for a multi-segment funnel in the US. This remote role demands cross-functional collaboration to translate business priorities into comprehensive media plans that drive awareness, demand, and engagement.

The ideal candidate has 5+ years in paid media, proven performance across LinkedIn and Google Ads, and a strong sense of audience targeting and lifecycle activation.