Remote Lead, Performance Marketing (SEM)

Pearson; Trenton (NJ); Remote; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a Lead Specialist, Performance Marketing to lead day-to-day paid search campaigns across Google Ads, SA360, and more. You will drive product adoption, student applications, and enrollments while managing internal teams and agency partners.

The role requires 7+ years in paid search, strong analytics, and a track record of optimizing campaigns. It offers a remote, full-time schedule with global pay differentials and a focus on driving efficiency and impact.

Qualifications

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsibilities

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategic direction into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and identify opportunities to improve volume, conversion rates, and cost efficiency.
• Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
• Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.
• Manage internal team and paid media agency to deliver flawless campaign execution.
• Coordinate implementation of new platform features, beta opportunities, and testing initiatives.
• Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
• Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
• Utilize AI-enabled tools to improve campaign efficiency and workflow.

Skills

Paid Search

Google Ads

SA360

Agency Management

Excel

Analytics

Tools

Google Analytics

Tag Management

Job description

Pearson is seeking a Lead Specialist, Performance Marketing to lead day-to-day paid search campaigns across Google Ads, SA360, and more. You will drive product adoption, student applications, and enrollments while managing internal teams and agency partners.

The role requires 7+ years in paid search, strong analytics, and a track record of optimizing campaigns. It offers a remote, full-time schedule with global pay differentials and a focus on driving efficiency and impact.