Remote Senior Paid Media Manager

Mylan in; Morgantown (WV); Remote; USD 95,000 - 193,000; Full time

Job summary

Viatris is seeking a Lead Paid Media professional to drive the US-wide paid media strategy across brands and portfolios. You will partner with Digital Marketing Strategy to ensure brand objectives, audience targeting, and customer journeys are reflected in plans, while setting expectations with agencies and ensuring performance and budget discipline.

The role emphasizes building capabilities, guiding investments, and aligning media with business insights.

Qualifications

• Bachelor's degree or equivalent and 2–4 years of experience.
• Knowledge of paid media planning and buying, budget pacing, and performance measurement.
• Familiarity with HCP and consumer media audiences and pharmaceutical advertising requirements.
• Ability to evaluate agency recommendations, monitor budgets, and translate insights into actions.
• Preferred experience with omnichannel campaign planning and media analytics.

Responsibilities

• Lead Paid Media capability across the US portfolio with senior-level guidance.
• Partner with Digital Marketing Strategy leads to align brand objectives and customer journeys.
• Set expectations with the Media AOR and ensure quality, performance, and delivery.
• Oversee and guide Paid Media investments, monitoring budget allocation and pacing.
• Establish standards, benchmarks, and best practices across brands and campaigns.
• Advise on opportunities across emerging media channels and cross-functional teams.

Skills

Paid media planning

Budget pacing

Agency operations

Audience segmentation

Omnichannel planning

Education

Bachelor's degree (or equivalent)

Job description

Viatris is seeking a Lead Paid Media professional to drive the US-wide paid media strategy across brands and portfolios. You will partner with Digital Marketing Strategy to ensure brand objectives, audience targeting, and customer journeys are reflected in plans, while setting expectations with agencies and ensuring performance and budget discipline.

The role emphasizes building capabilities, guiding investments, and aligning media with business insights.