Senior Manager, Paid Media

Mylan in; Morgantown (WV); Remote; USD 95,000 - 193,000; Full time

Job summary

Viatris is seeking a Lead Paid Media professional to drive the US-wide paid media strategy across brands and portfolios. You will partner with Digital Marketing Strategy to ensure brand objectives, audience targeting, and customer journeys are reflected in plans, while setting expectations with agencies and ensuring performance and budget discipline.

The role emphasizes building capabilities, guiding investments, and aligning media with business insights.

Qualifications

• Bachelor's degree or equivalent and 2–4 years of experience.
• Knowledge of paid media planning and buying, budget pacing, and performance measurement.
• Familiarity with HCP and consumer media audiences and pharmaceutical advertising requirements.
• Ability to evaluate agency recommendations, monitor budgets, and translate insights into actions.
• Preferred experience with omnichannel campaign planning and media analytics.

Responsibilities

• Lead Paid Media capability across the US portfolio with senior-level guidance.
• Partner with Digital Marketing Strategy leads to align brand objectives and customer journeys.
• Set expectations with the Media AOR and ensure quality, performance, and delivery.
• Oversee and guide Paid Media investments, monitoring budget allocation and pacing.
• Establish standards, benchmarks, and best practices across brands and campaigns.
• Advise on opportunities across emerging media channels and cross-functional teams.

Skills

Paid media planning

Budget pacing

Agency operations

Audience segmentation

Omnichannel planning

Education

Bachelor's degree (or equivalent)

Job description

Mylan Pharmaceuticals Inc. Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. We have been included on number of award lists that demonstrate the impact we are making.

Every day, we rise to the challenge to make a difference and here’s how the role will make an impact:

• Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance in support of integrated Digital Marketing strategies set by the Digital Strategy lead
• Partner with Digital Marketing Strategy leads to ensure brand objectives, priority audiences, customer journeys, and business needs are all represented in Paid Media plans
• Set expectations with the Media AOR for what good output looks like, challenging recommendations and holding the agency accountable for quality, performance, innovation, and delivery
• Provide oversight and guidance across Paid Media investments, including monitoring budget allocation, pacing, and overall portfolio-level efficiency
• Establish & maintain Paid Media standards, benchmarks, and best practices across brands and campaigns
• Evaluate emerging media channels, partners, capabilities, and approaches; serve as an advisor to Digital Marketing & Brand teams on opportunities proactively, outside of the media planning cycle
• Partner with all stakeholders to ensure media performance is properly correlated to business impacts and customer insights
• Partner across teams such as Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure Viatris media is compliantly on the cutting edge of innovation
• Build the Paid Media capability within the Digital Marketing org through education and application of cross-portfolio learnings

The minimum qualifications for this role are:

• Minimum of a bachelor's degree (or equivalent) and 2-4 years of experience. However, a combination of experience and/or education will be taken into consideration. However, a combination of experience and/or education will be taken into consideration.
• Must possess knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement; HCP and consumer media audiences; pharmaceutical advertising requirements; agency operations and cross-channel media integration.
• Preferred: audience segmentation approaches, media measurement and attribution methodologies, and emerging media capabilities.
• Ability to evaluate and challenge media agency recommendations; monitor budgets, pacing, and campaign performance; translate media insights into actionable recommendations; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks.
• Preferred experience with omnichannel campaign planning, audience segmentation, media analytics platforms, and pharmaceutical media agency management.
• Position functions autonomously within assigned paid media responsibilities and collaborates closely with Digital Marketing Strategy leads, agency partners, and cross-functional teams.
• Direct supervisory responsibilities, if any, to be evaluated on an individual basis.
• Ability to read and interpret complex business and/or technical documents.
• Ability to write comprehensive reports and detailed business correspondence.
• Ability to work with managers or directors and communicate ambiguous concepts.
• Ability to present to groups across the organization.
• Ability to perform computations such as percentages, ratios, and rates.
• Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis.
• Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems.
• Typically sitting at a desk or table.
• Intermittently sitting, standing, walking or stooping.
• Periodic travel is required.
• Normal Office Environment
• Proficiency in speaking, comprehending, reading and writing English is required.

The salary range for this position is $95,000 - $193,000 USD.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

#LI-Remote

Viatris is a global healthcare company whose mission is to empower people worldwide to live healthier at every stage of life. We meet the needs of patients around the world by acting decisively with ingenuity and resolve. Whether we're developing new medicines, working to maintain a resilient supply of needed therapies, or pursuing bold innovation, we strive to deliver solutions that are effective at scale and built to endure. We're purpose-built to make an impact with a broad portfolio that spans generics, value-added medicines, established brands, and innovative medicines that address areas of significant unmet need. We are headquartered in the U.S., with global centers in Pittsburgh, Shanghai, and Hyderabad, India.