Remote Senior Marketing Strategy Lead

Viatris; United States; Remote; USD 95,000 - 193,000; Full time

Job summary

Viatris seeks a Sr Manager Digital Marketing Strategy to lead digital marketing programs across assigned brands. You will translate brand objectives into integrated campaigns, overseeing paid, owned, CRM, social, and web initiatives with both internal teams and external agencies.

The role requires 2–4 years of relevant experience, a Bachelor’s degree, and familiarity with GA4, Salesforce Marketing Cloud, and MLR processes.

Qualifications

• Bachelor's degree or equivalent; 2–4 years of digital marketing experience.
• Experience translating brand objectives into actionable plans across channels.
• Familiarity with pharmacovigilance/promotional compliance and MLR reviews.

Responsibilities

• Lead digital marketing strategy & execution for assigned brands/business priorities.
• Translate objectives into integrated digital campaigns across paid, owned, CRM, social and web.
• Provide strategic direction across channels and partner agencies.
• Collaborate with Brand leads and cross-functional teams to align plans.

Skills

Integrated digital marketing strategy

Paid and owned channels

CRM

Audience segmentation

Data-driven optimization

Campaign measurement

Stakeholder management

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Salesforce Life Sciences Cloud

GA4

Meta Business Manager

Job description

Viatris seeks a Sr Manager Digital Marketing Strategy to lead digital marketing programs across assigned brands. You will translate brand objectives into integrated campaigns, overseeing paid, owned, CRM, social, and web initiatives with both internal teams and external agencies.

The role requires 2–4 years of relevant experience, a Bachelor’s degree, and familiarity with GA4, Salesforce Marketing Cloud, and MLR processes.