Senior Paid Media Manager - Remote & Strategy Lead

Viatris Inc.; United States; Remote; USD 95,000 - 193,000; Full time

Job summary

Viatris is a global healthcare company, seeking a Senior Paid Media Leader for the US portfolio. The role focuses on strategy, investment accountability, and cross-functional collaboration to optimize paid media across brands.

Responsibilities include partnering with Digital Marketing Strategy, setting agency expectations, and driving standards and innovation while ensuring compliance and measurable business impact. Remote-friendly with a strong emphasis on analytics and cross-team coordination.

Qualifications

• Bachelor's degree or equivalent; 2–4 years in paid media.
• Knowledge of paid media planning, buying, budgeting, and performance measurement.
• Ability to translate media insights into actionable recommendations and coordinate cross-functional stakeholders.
• Strong written and verbal English; ability to present to groups.

Responsibilities

• Lead Paid Media capability across the US portfolio, providing senior expertise and investment accountability.
• Partner with Digital Marketing Strategy leads to ensure brand objectives and customer journeys are represented in Paid Media plans.
• Set expectations with the Media AOR for output quality and agency accountability.
• Provide oversight of Paid Media investments, monitoring budget allocation, pacing, and portfolio efficiency.
• Establish and maintain Paid Media standards, benchmarks, and best practices across brands and campaigns.
• Evaluate emerging media channels and advise Digital Marketing & Brand teams on opportunities.
• Collaborate with Policy/Government Affairs, Legal/Compliance, and Brand teams to keep media compliant and innovative.
• Build Paid Media capability within the Digital Marketing org through cross-portfolio learning.

Skills

Paid media planning

Budget management

Cross-functional collaboration

Analytical thinking

English proficiency

Education

Bachelor's degree

Tools

Media analytics platforms

Job description

Viatris is a global healthcare company, seeking a Senior Paid Media Leader for the US portfolio. The role focuses on strategy, investment accountability, and cross-functional collaboration to optimize paid media across brands.

Responsibilities include partnering with Digital Marketing Strategy, setting agency expectations, and driving standards and innovation while ensuring compliance and measurable business impact. Remote-friendly with a strong emphasis on analytics and cross-team coordination.