Remote Senior Manager - Digital Marketing Strategy

Viatris Inc.; United States; Remote; USD 95,000 - 193,000; Full time

Job summary

Viatris Inc. is seeking a Sr Manager Digital Marketing Strategy to lead digital marketing strategy and execution for priority brands.

You will translate objectives into integrated plans across paid, owned, CRM, social, and web channels, coordinating with Brand leads and partner agencies to align timelines and goals. The role requires 2–4 years of relevant experience, familiarity with MLR review and marketing compliance, and strong data-driven optimization skills.

Qualifications

• Bachelors degree (or equivalent) and 2 years of experience; combination of education/experience considered.
• Knowledge of integrated digital marketing strategy; paid/owned channels, CRM, social, and web; campaign measurement; audience planning/segmentation; MLR review processes and marketing compliance.
• Experience with cross-functional collaboration, agency management, and data-driven optimization.
• Ability to interpret marketing performance, present to groups, and communicate complex concepts clearly.

Responsibilities

• Lead digital marketing strategy & execution for assigned brands/business priorities.
• Translate objectives into integrated digital marketing strategies & channel plans.
• Direct paid, owned, CRM, social, web tactics; oversee internal and partner agencies.
• Collaborate with Brand leads and cross-functional teams to align plans and timelines.
• Oversee execution against strategy; optimize using performance insights and data.
• Manage agency/partner relationships and coach team members.

Skills

Integrated digital marketing

Paid channels

CRM

Social media

Web marketing

Campaign measurement

Audience segmentation

MLR review processes

Agency management

Education

Bachelors degree or equivalent

Tools

Salesforce Marketing Cloud

Salesforce Life Sciences Cloud

Google Analytics 4 (GA4)

Meta Business Manager

Job description

Viatris Inc. is seeking a Sr Manager Digital Marketing Strategy to lead digital marketing strategy and execution for priority brands.

You will translate objectives into integrated plans across paid, owned, CRM, social, and web channels, coordinating with Brand leads and partner agencies to align timelines and goals. The role requires 2–4 years of relevant experience, familiarity with MLR review and marketing compliance, and strong data-driven optimization skills.