Remote Senior Digital Marketing Strategy Manager

Viatris; United States; Remote; USD 95,000 - 193,000; Full time

Job summary

Viatris is seeking a Senior Manager Digital Marketing Strategy to lead the digital marketing efforts for assigned brands. You will translate objectives into integrated plans across paid, owned, CRM, and social channels, while directing execution and optimizing performance.

The role requires 2–4 years of experience, familiarity with Salesforce Marketing Cloud, GA4, and Meta Business Manager, and strong analytical, communication, and leadership abilities. Remote-ready with US scope.

Qualifications

• Bachelor's degree required with 2–4 years of experience.
• Knowledge of integrated digital marketing strategy across paid, owned, CRM, social, and web.
• Experience with Salesforce Marketing Cloud, GA4, and Meta Business Manager preferred.
• Ability to read complex documents and present to groups; strong communication.
• Strong problem-solving and analytical skills; ability to work independently.

Responsibilities

• Lead digital marketing strategy & execution for assigned brands/business priorities.
• Translate brand objectives and customer needs into integrated digital marketing strategies & channel plans.
• Provide strategic direction across paid, owned, CRM, social, web, and other digital tactics.
• Partner with Paid Media Director to Paid Media, ensuring alignment with brand goals, audiences, and timelines.
• Collaborate to influence cross-functional planning with Brand leads and other partners across the matrixed organization.
• Oversee execution against strategy, ensuring tactics are connected to objectives, audiences, and measurement.
• Use performance insights and data to optimize digital marketing plans and identify opportunities for pilots, testing, and data-driven optimization.
• Manage agency/partner relationships.
• Coach and develop team members and contribute to broader Digital Marketing capability building.
• Perform other duties as assigned.

Skills

Digital marketing

Paid media

CRM marketing

Analytics

Stakeholder management

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

GA4

Meta Business Manager

Job description

Viatris is seeking a Senior Manager Digital Marketing Strategy to lead the digital marketing efforts for assigned brands. You will translate objectives into integrated plans across paid, owned, CRM, and social channels, while directing execution and optimizing performance.

The role requires 2–4 years of experience, familiarity with Salesforce Marketing Cloud, GA4, and Meta Business Manager, and strong analytical, communication, and leadership abilities. Remote-ready with US scope.