Senior Paid Media Manager, Remote – Pharma Growth

Viatris; United States; Remote; USD 95,000 - 193,000; Full time

Job summary

Viatris, a global healthcare company, is seeking a Senior Paid Media Lead to shape the US digital marketing strategy and drive investment efficiency across brands. The role requires partnering with strategy leads, establishing standards, and guiding agencies to deliver measurable media outcomes.

The ideal candidate will manage budgets, optimize pacing, and translate insights into actionable plans, collaborating with legal/compliance and brand teams to ensure compliant, impactful campaigns that

Qualifications

• Minimum of a bachelor’s degree (or equivalent) and 2-4 years of experience.
• Must possess knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement; HCP and consumer media audiences; pharmaceutical advertising requirements; agency operations and cross-channel media integration.
• Preferred: audience segmentation approaches, media measurement and attribution methodologies, and emerging media capabilities.
• Ability to evaluate and challenge media agency recommendations; monitor budgets, pacing, and campaign performance; translate media insights into actionable recommendations; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks.
• Preferred experience with omnichannel campaign planning, audience segmentation, media analytics platforms, and pharmaceutical media agency management

Responsibilities

• Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance in support of integrated Digital Marketing strategies set by the Digital Strategy lead
• Partner with Digital Marketing Strategy leads to ensure brand objectives, priority audiences, customer journeys, and business needs are all represented in Paid Media plans
• Set expectations with the Media AOR for what good output looks like, challenging recommendations and holding the agency accountable for quality, performance, innovation, and delivery
• Provide oversight and guidance across Paid Media investments, including monitoring budget allocation, pacing, and overall portfolio-level efficiency
• Establish & maintain Paid Media standards, benchmarks, and best practices across brands and campaigns
• Evaluate emerging media channels, partners, capabilities, and approaches; serve as an advisor to Digital Marketing & Brand teams on opportunities proactively, outside of the media planning cycle
• Partner with all stakeholders to ensure media performance is properly correlated to business impacts and customer insights
• Partner across teams such as Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure Viatris media is compliantly on the cutting edge of innovation
• Build the Paid Media capability within the Digital Marketing org through education and application of cross-portfolio learnings

Skills

Paid media planning

Budget pacing

Performance measurement

Agency operations

Cross-channel integration

Education

Bachelor's degree

Tools

Media analytics platforms

Job description

Viatris, a global healthcare company, is seeking a Senior Paid Media Lead to shape the US digital marketing strategy and drive investment efficiency across brands. The role requires partnering with strategy leads, establishing standards, and guiding agencies to deliver measurable media outcomes.

The ideal candidate will manage budgets, optimize pacing, and translate insights into actionable plans, collaborating with legal/compliance and brand teams to ensure compliant, impactful campaigns that