Remote Senior Omnichannel Strategy & Planning Lead

Lactalis USA; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Paid Time Off from day one

Education Reimbursement

Total Rewards Program

Job summary

Lactalis USA Yogurt is hiring a Senior Manager, Omnichannel Strategy & Planning to lead omnichannel strategy, planning, and investment across seven brands and multiple retail customers. This fully remote role partners with Sales, Marketing, Category, and Retail media networks to translate brand priorities into integrated plans.

The role oversees more than $80MM in annual omnichannel investment, requires SME-level expertise in shopper marketing and retail media, and leads two analysts.

Qualifications

• 8+ years of experience in brand marketing, shopper marketing, or media agency environments.
• Experience leading integrated omnichannel strategies across multiple retailers.
• Expertise in shopper marketing, retail media planning, and media brief development.
• Strong knowledge of digital shelf, ecommerce KPIs, retail media platforms.

Responsibilities

• Develop and lead the omnichannel strategy and planning framework across the Yogurt portfolio, translating priorities into retailer-specific growth strategies.
• Lead omnichannel activation briefs and provide strategic direction for media and activation partners.
• Identify opportunities, gaps and risks across customers and channels; recommend optimization of omnichannel investment.

Skills

Brand Marketing

Shopper Marketing

Media Planning

Omnichannel Strategy

Budget Management

Communication

Education

Bachelor's degree

Job description

Lactalis USA Yogurt is hiring a Senior Manager, Omnichannel Strategy & Planning to lead omnichannel strategy, planning, and investment across seven brands and multiple retail customers. This fully remote role partners with Sales, Marketing, Category, and Retail media networks to translate brand priorities into integrated plans.

The role oversees more than $80MM in annual omnichannel investment, requires SME-level expertise in shopper marketing and retail media, and leads two analysts.