Remote Senior Omnichannel Strategy Leader

Lactalis USA; Buffalo (NY); Remote; USD 125,000 - 140,000; Full time

Benefits offered by this job

Education reimbursement

Paid Time Off

Retirement plans

Job summary

Lactalis US Yogurt, part of the Lactalis family of companies, is seeking a Senior Manager, Omnichannel Strategy & Planning. This fully remote role leads omnichannel strategy across seven brands and retailer partners, translating priorities into integrated plans.

The role oversees more than $80MM in annual omnichannel investment, collaborating with Brand Marketing, Sales, Category, and Omnichannel leadership to drive growth and optimize resources.

Qualifications

• Bachelor's degree required; degree concentration in Business Administration, Marketing, or a related field preferred.
• 8+ years of experience in brand marketing, shopper marketing, or media agency environments required.
• Demonstrated experience leading integrated omnichannel strategies and activation across multiple retailers and customer environments.
• Demonstrated expertise in shopper marketing, retail media planning and media brief development.
• SME-level expertise in omnichannel strategy, shopper marketing, retail media and customer activation, with strong understanding of the digital commerce and retail landscape.

Responsibilities

• Define and lead omnichannel strategy and planning framework across seven-brand Lactalis US Yogurt portfolio.
• Lead omnichannel activation briefs translating priorities into strategic direction for media, shopper and activation partners.
• Identify opportunities, gaps and risks across customers and channels and optimize investment and portfolio growth.
• Partner with Brand Marketing, Sales and Omni Activation, aligning priorities and recommendations.
• Oversee budget tracking, forecast risks/opportunities, and provide strategic guidance to Finance and leadership.

Skills

Omnichannel strategy

Brand marketing

Shopper marketing

Retail media planning

Budget management

Education

Bachelor's degree

Job description

Lactalis US Yogurt, part of the Lactalis family of companies, is seeking a Senior Manager, Omnichannel Strategy & Planning. This fully remote role leads omnichannel strategy across seven brands and retailer partners, translating priorities into integrated plans.

The role oversees more than $80MM in annual omnichannel investment, collaborating with Brand Marketing, Sales, Category, and Omnichannel leadership to drive growth and optimize resources.