Director, Omnichannel Planning & Activation

Lactalis USA; Chicago (IL); On-site; USD 195,000 - 225,000; Full time

Benefits offered by this job

Total Rewards Program

Paid Time Off from day one

Education Reimbursement

Job summary

Lactalis USA seeks a dynamic Director of Omnichannel Planning & Activation to drive comprehensive omnichannel strategies across brands and retailers. You will lead Planning and Activation, set annual objectives, manage budgets, and partner with Finance, Sales, and agencies to optimize investments and activation programs.

You will shape strategic plans for growth across channels, overseeing retail media, shopper marketing, and digital commerce initiatives while mentoring high-performing teams in

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or related field required.
• MBA preferred for senior leadership roles.
• Experience in omnichannel and retail media environments is essential.

Responsibilities

• Lead Planning and Activation pillars of the Omnichannel organization with annual objectives and performance expectations.
• Develop omnichannel growth strategies aligned with enterprise, brand, category, and customer goals.
• Oversee budget planning, deployment, forecasting, and financial governance across customer and brand investments.

Skills

Omnichannel marketing

Leadership

Budget management

Agency management

Retail media

Ecommerce

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

Lactalis USA seeks a dynamic Director of Omnichannel Planning & Activation to drive comprehensive omnichannel strategies across brands and retailers. You will lead Planning and Activation, set annual objectives, manage budgets, and partner with Finance, Sales, and agencies to optimize investments and activation programs.

You will shape strategic plans for growth across channels, overseeing retail media, shopper marketing, and digital commerce initiatives while mentoring high-performing teams in