Omnichannel Growth & Activation Director

Lactalis American Group; Chicago, Northern (IL, KY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Paid Time Off

Education Reimbursement

Retirement benefits

Job summary

Lactalis USA is seeking a Director of Omnichannel Planning & Activation in Chicago, IL. You will lead strategic omnichannel planning, investment governance, and cross-functional activation across brand, sales, and retail media programs.

You will manage an omnichannel growth strategy, partner with agencies and internal teams, and drive execution excellence to accelerate sales and digital commerce performance.

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or related field required.
• MBA preferred.
• 10+ years of omnichannel marketing or related commercial roles.
• 10+ years of leadership experience leading teams.
• Experience with a media agency and budget management.
• Strong analytical and communication skills.

Responsibilities

• Lead omnichannel planning and activation pillars with annual objectives and performance expectations.
• Develop growth strategies aligned with enterprise goals and customer priorities.
• Oversee budgeting, investment governance, and financial planning for all investments.
• Manage agency relationships and annual planning with external partners.
• Drive activation excellence across retailers, channels, and customer teams.
• Partner with Sales, Finance, Brand Marketing and omnichannel enablement to execute plans.
• Lead talent development and performance management across Planning and Activation teams.
• Align omnichannel priorities with broader business objectives and transformation initiatives.

Skills

Omnichannel marketing

Leadership

Budget management

Strategic planning

Agency partnerships

Stakeholder management

Education

Bachelor's degree in Business/Marketing/Sales or related field

MBA (preferred)

Job description

Lactalis USA is seeking a Director of Omnichannel Planning & Activation in Chicago, IL. You will lead strategic omnichannel planning, investment governance, and cross-functional activation across brand, sales, and retail media programs.

You will manage an omnichannel growth strategy, partner with agencies and internal teams, and drive execution excellence to accelerate sales and digital commerce performance.