Omnichannel Strategy Director: Activation & Growth

Lactalis Heritage Dairy Inc; Chicago (IL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Total Rewards Program

Education Reimbursement

Paid Time Off from day one

Job summary

Lactalis Heritage Dairy Inc. in Chicago, IL is hiring a Director of Omnichannel Planning & Activation to lead strategic omnichannel initiatives across brands and customers.

You will oversee planning, budgeting, and activation across channels and retailers, collaborating with Brand Marketing, Sales, Finance, and external agencies to drive growth. The role demands a proven track record leading large teams, managing multi-million-dollar budgets, and delivering data-driven growth strategies in a

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or related field required.
• 10+ years in omnichannel marketing, shopper marketing, ecommerce, or related roles.
• 10+ years of leadership experience managing teams.
• 5+ years working with a media agency.
• Experience managing multi-million-dollar budgets.
• Strong understanding of omnichannel marketing, retail media, and digital commerce.
• Proven ability to lead strategic planning and large-scale initiatives.

Responsibilities

• Lead omnichannel strategy and organizational leadership across Planning and Activation.
• Develop annual omnichannel plans across brands, customers, and channels.
• Oversee budget planning, deployment, forecasting, and governance.
• Manage relationships with retail media agencies and external partners.
• Drive activation excellence across retailers and channels.
• Partner with Brand Marketing, Sales, and Finance to align priorities.
• Lead performance reviews and data-driven optimization.

Skills

Omnichannel marketing

Shopper marketing

Ecommerce

Retail media

Budget management

Leadership

Strategic planning

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Sales, or related field

Job description

Lactalis Heritage Dairy Inc. in Chicago, IL is hiring a Director of Omnichannel Planning & Activation to lead strategic omnichannel initiatives across brands and customers.

You will oversee planning, budgeting, and activation across channels and retailers, collaborating with Brand Marketing, Sales, Finance, and external agencies to drive growth. The role demands a proven track record leading large teams, managing multi-million-dollar budgets, and delivering data-driven growth strategies in a